<?xml version="1.0" encoding="UTF-8"?> <!DOCTYPE book PUBLIC "-//NLM//DTD BITS Book Interchange DTD v2.3 20210610//EN" "BITS-book2.3.dtd"> <book xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:mml="http://www.w3.org/1998/Math/MathML" book-type="conference-proceedings" dtd-version="2.3" xml:lang="ru"> <front> <book-meta>  <book-id book-id-type="isbn">978-5-907561-43-4</book-id>   <book-id pub-id-type="doi">10.31483/a-10399</book-id>   <title-group>  <book-title xml:lang="ru">Актуальные вопросы гуманитарных и социальных наук</book-title>   <trans-title-group xml:lang="en"> <trans-title>Socio-Pedagogical Issues of Education and Upbringing</trans-title> </trans-title-group>  </title-group>  <description xml:lang="ru"> <p>В сборнике представлены статьи участников Всероссийской научно-практической конференции с международным участием, посвященные актуальным вопросам социальных и гуманитарных наук. В материалах сборника приведены результаты теоретических и прикладных изысканий представителей научного и образовательного сообщества в данной области.</p> </description>   <contrib-group>  <contrib contrib-type="editor" id="editor1">  <contrib-id contrib-id-type="role">chief_editor</contrib-id>    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Мурзина</surname> <given-names>Жанна Владимировна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Murzina</surname> <given-names>Zhanna Vladimirovna</given-names> </name>  </name-alternatives>  <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-1322-0515</contrib-id> <email xlink:type="simple">jinnist@yandex.ru</email> </contrib>  <contrib contrib-type="editor" id="editor2">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Богатырева</surname> <given-names>Ольга Леонидовна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Bogatyreva</surname> <given-names>Olga Leonidovna</given-names> </name>  </name-alternatives>  <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-5316-2423</contrib-id> <email xlink:type="simple">chrio2020@mail.ru</email> </contrib>  </contrib-group>   <contrib-group>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm1">  <contrib-id contrib-id-type="role">chief_editor</contrib-id>    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Мурзина</surname> <given-names>Жанна Владимировна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Murzina</surname> <given-names>Zhanna Vladimirovna</given-names> </name>  </name-alternatives>  <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-1322-0515</contrib-id> </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm2">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Богатырева</surname> <given-names>Ольга Леонидовна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Bogatyreva</surname> <given-names>Olga Leonidovna</given-names> </name>  </name-alternatives>  <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-5316-2423</contrib-id> </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm3">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Руссков</surname> <given-names>Станислав Пименович</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Russkov</surname> <given-names>Stanislav Pimenovich</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm4">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Егорова</surname> <given-names>Анна Семёновна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Egorova</surname> <given-names>Anna Semenovna</given-names> </name>  </name-alternatives>  <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-3603-171X</contrib-id> </contrib>  </contrib-group>   <event>  <event-desc xml:lang="ru">Актуальные вопросы гуманитарных и социальных наук</event-desc>   <event-desc xml:lang="en">Socio-Pedagogical Issues of Education and Upbringing</event-desc>   <conf-date> <day>16</day> <month>06</month> <year>2022</year> </conf-date>    <conf-loc xml:lang="ru">Чебоксары</conf-loc>  </event>   <publisher> <publisher-name>ИД «Среда»</publisher-name> </publisher>    <pub-date date-type="collection" publication-format="electronic" iso-8601-date="2022"> <year>2022</year> </pub-date>    <permissions>  <copyright-statement xml:lang="en">© 2022 Irina N. Galivets</copyright-statement>   <copyright-statement xml:lang="ru">© 2022 Галивец И. Н.</copyright-statement>   <copyright-year>2022</copyright-year>  <copyright-holder xml:lang="ru">Галивец И. Н.</copyright-holder>   <copyright-holder xml:lang="en">Irina N. Galivets</copyright-holder>    <license license-type="open-access" xlink:href="https://creativecommons.org/licenses/by/4.0/" xml:lang="en" xlink:type="simple"> <license-p>This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0)</license-p> </license>   <license license-type="open-access" xlink:href="https://creativecommons.org/licenses/by/4.0/" xml:lang="ru" xlink:type="simple"> <license-p>Это произведение доступно по лицензии Creative Commons Attribution 4.0 International (CC BY 4.0)</license-p> </license>   </permissions>  </book-meta> <book-part book-part-type="conference-paper"> <book-part-meta>   <book-id custom-type="publisher-id" pub-id-type="custom">102810</book-id> <title-group>  <chapter-title xml:lang="ru">К вопросам современного глобального медиадискурса и контента</chapter-title>   <trans-title-group xml:lang="en"> <trans-title>K voprosam sovremennogo global&#039;nogo mediadiskursa i kontenta</trans-title> </trans-title-group>  </title-group>  <contrib-group>   <contrib contrib-type="author" id="author1">   <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Галивец</surname> <given-names>Ирина Николаевна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Galivets</surname> <given-names>Irina Nikolaevna</given-names> </name>   </name-alternatives>  <email xlink:type="simple">Galivets@bk.ru</email> <xref ref-type="aff" rid="aff1"/> </contrib>    <aff-alternatives id="aff1">   <aff xml:lang="ru">  <institution>АНО ВО «Российский новый университет»</institution>   <country>Россия</country> </aff>    <aff xml:lang="en">  <institution>ANO of HE “New Russian University”</institution>   <country>Russia</country> </aff>   </aff-alternatives>  </contrib-group>   <fpage>114</fpage> <lpage>117</lpage>   <abstract xml:lang="ru"> <p>в статье проанализирована категория «медиадискурс» как разноплановое явление. Определяется его сущность и речевые особенности в современных медиа, описываются функции, рассматривается вопрос, связанный с типологизацией медиадискурса, текста и контента как производного понятия от дискурса. Толкование англоязычного термина «медиа», который является основой европейского терминологического базиса, сводится к трём определениям: медиум (media) как средство (инструмент, канал) для выражения и коммуникации; медиум как человек, заявляющий о способности поддерживать связь с другим миром; медиа как среда, в которой находятся вещи, явления и люди [25].</p> </abstract>           <kwd-group xml:lang="ru">  <kwd>коммуникации</kwd>  <kwd>медиадискурс</kwd>  <kwd>взаимодействие медиа и аудитории</kwd>  <kwd>гимермедиа</kwd>  <kwd>медиаречь</kwd>  <kwd>воздействие на аудиторию</kwd>  </kwd-group>        </book-part-meta> </book-part> </front>  <back> <ref-list> <title>References</title>  <ref id="ref1"> <label>1</label> <citation-alternatives>  <mixed-citation xml:lang="ru">Беньямин В. Произведение искусства в эпоху его технической воспроизводимости / В. 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