<?xml version="1.0" encoding="UTF-8"?> <!DOCTYPE book PUBLIC "-//NLM//DTD BITS Book Interchange DTD v2.3 20210610//EN" "BITS-book2.3.dtd"> <book xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:mml="http://www.w3.org/1998/Math/MathML" book-type="conference-proceedings" dtd-version="2.3" xml:lang="ru"> <front> <book-meta>  <book-id book-id-type="isbn">978-5-907830-61-5</book-id>   <book-id pub-id-type="doi">10.31483/a-10636</book-id>   <title-group>  <book-title xml:lang="ru">Право, экономика и управление: состояние, проблемы и перспективы</book-title>   <trans-title-group xml:lang="en"> <trans-title>Law, Economics and Management</trans-title> </trans-title-group>  </title-group>  <description xml:lang="ru"> <p>В сборнике представлены научные публикации, посвященные вопросам развития экономической науки и права. В материалах сборника приведены результаты теоретических и прикладных изысканий представителей научного и образовательного сообщества в данной области. Предназначен для широкого круга читателей. Издание может быть полезно научным сотрудникам, преподавателям, студентам, аспирантам и всем, кто интересуется проблемами и перспективами социально-экономического развития и права России и зарубежья.</p> </description>   <contrib-group>  <contrib contrib-type="editor" id="editor1">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Фомин</surname> <given-names>Эдуард Валентинович</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Fomin</surname> <given-names>Eduard Valentinovich</given-names> </name>  </name-alternatives>  <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-6708-9909</contrib-id> <email xlink:type="simple">yeresen@yandex.ru</email> </contrib>  </contrib-group>   <contrib-group>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm1">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Баскакова</surname> <given-names>Наталья Ивановна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Baskakova</surname> <given-names>Natalya Ivanovna</given-names> </name>  </name-alternatives>  <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-4451-5909</contrib-id> </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm2">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Фомин</surname> <given-names>Эдуард Валентинович</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Fomin</surname> <given-names>Eduard Valentinovich</given-names> </name>  </name-alternatives>  <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-6708-9909</contrib-id> </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm3">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Григорьева</surname> <given-names>Лариса Георгиевна</given-names> </name>   </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm4">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Фомин</surname> <given-names>Эдуард Валентинович</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Fomin</surname> <given-names>Eduard Valentinovich</given-names> </name>  </name-alternatives>  <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-6708-9909</contrib-id> </contrib>  </contrib-group>   <event>  <event-desc xml:lang="ru">Право, экономика и управление: состояние, проблемы и перспективы</event-desc>   <event-desc xml:lang="en">Law, Economics and Management</event-desc>   <conf-date> <day>22</day> <month>08</month> <year>2024</year> </conf-date>    <conf-loc xml:lang="ru">Чебоксары</conf-loc>  </event>   <publisher> <publisher-name>ИД «Среда»</publisher-name> </publisher>    <pub-date pub-type="collection"> <year>2024</year> </pub-date>    <permissions> <copyright-statement>Copyright &#x00A9; Звонова Е. В., Данилин Д. В., 2024</copyright-statement> <copyright-year>2024</copyright-year> <license license-type="open-access" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"> <license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p> </license> </permissions>  </book-meta> <book-part book-part-type="conference-paper"> <book-part-meta>  <book-id pub-id-type="doi">10.31483/r-112721</book-id>   <book-id custom-type="publisher-id" pub-id-type="custom">112721</book-id> <title-group>  <chapter-title xml:lang="ru">Артефакт как смысловой акцент маркетинговой стратегии музея</chapter-title>   <trans-title-group xml:lang="en"> <trans-title>Artefakt kak smyslovoi aktsent marketingovoi strategii muzeia</trans-title> </trans-title-group>  </title-group>  <contrib-group>   <contrib contrib-type="author" id="author1"> <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-9271-8367</contrib-id>  <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Звонова</surname> <given-names>Елена Владимировна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Zvonova</surname> <given-names>Elena Vladimirovna</given-names> </name>   </name-alternatives>  <email xlink:type="simple">zevreturn@yandex.ru</email> <xref ref-type="aff" rid="aff1"/> </contrib>   <contrib contrib-type="author" id="author2">   <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Данилин</surname> <given-names>Даниил Викторович</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Danilin</surname> <given-names>Daniil Viktorovich</given-names> </name>   </name-alternatives>  <email xlink:type="simple">ilfak288288@gmail.com</email> <xref ref-type="aff" rid="aff2"/> </contrib>   <aff-alternatives id="aff1">   <aff xml:lang="ru">  <institution>НОЧУ ВО «Московский экономический институт»</institution>   <country>Россия</country> </aff>    <aff xml:lang="en">  <institution>NOChU VO &quot;Moskovskii ekonomicheskii institut&quot;</institution>   <country>Russia</country> </aff>   </aff-alternatives>  <aff-alternatives id="aff2">   <aff xml:lang="ru">  <institution>Российский государственный социальный университет</institution>   <country>Россия</country> </aff>    <aff xml:lang="en">  <institution>Russian State Social University</institution>   <country>Russia</country> </aff>   </aff-alternatives>  </contrib-group>   <fpage>115</fpage> <lpage>118</lpage>   <abstract xml:lang="ru"> <p>артефакт является ключевым понятием современной философии искусства и философии дизайна. Достижения современной философии и когнитивной психологии способны обогатить музейный маркетинг. Это соответствует идеям маркетинга H2H.</p> </abstract>           <kwd-group xml:lang="ru">  <kwd>целевая аудитория</kwd>  <kwd>философия искусства</kwd>  <kwd>артефакт</kwd>  <kwd>маркетинг H2H</kwd>  <kwd>аморфный гилеморфизм</kwd>  <kwd>философия дизайна</kwd>  <kwd>когнитивная психология</kwd>  </kwd-group>        </book-part-meta> </book-part> </front>  <back> <ref-list> <title>References</title>  <ref id="ref1"> <label>1</label> <citation-alternatives>  <mixed-citation xml:lang="ru">Звонова Е.В. Социально-педагогические основы теоретических и оперантных моделей муниципальных и локальных систем воспитания в мегаполисе / Е.В. Звонова, О.Н. Зотова, В.А. Ильин [и др.]. – М.: МПГУ, 2023. – 368 с. DOI 10.31862/9785426311947. 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