<?xml version="1.0" encoding="UTF-8"?> <!DOCTYPE book PUBLIC "-//NLM//DTD BITS Book Interchange DTD v2.3 20210610//EN" "BITS-book2.3.dtd"> <book xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:mml="http://www.w3.org/1998/Math/MathML" book-type="monograph" dtd-version="2.3" xml:lang="ru"> <front> <book-meta>  <book-id book-id-type="isbn">978-5-907313-15-6</book-id>   <book-id pub-id-type="doi">10.31483/a-137</book-id>   <title-group>  <book-title xml:lang="ru">Культура. Наука. Образование: современные тренды</book-title>   <trans-title-group xml:lang="en"> <trans-title>Culture. Science. Education: modern trends</trans-title> </trans-title-group>  </title-group>  <description xml:lang="ru"> <p>В монографии представлены научно-исследовательские материалы известных и начинающих ученых, объединенные основной темой современного видения путей развития культуры, науки, образования.</p> </description>   <contrib-group>  <contrib contrib-type="editor" id="editor1">  <contrib-id contrib-id-type="role">chief_editor</contrib-id>    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Петров</surname> <given-names>Геннадий Николаевич</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Petrov</surname> <given-names>Gennadij Nikolaevich</given-names> </name>  </name-alternatives>   <email xlink:type="simple">petrovgn@journaledu.com</email> </contrib>  <contrib contrib-type="editor" id="editor2">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Арестова</surname> <given-names>Вероника Юрьевна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Arestova</surname> <given-names>Veronika Jur&#039;evna</given-names> </name>  </name-alternatives>  <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-4450-5505</contrib-id> <email xlink:type="simple">arestova.veronika@gmail.com</email> </contrib>  </contrib-group>     <publisher> <publisher-name>ИД «Среда»</publisher-name> </publisher>    <pub-date date-type="collection" publication-format="electronic" iso-8601-date="2020"> <year>2020</year> </pub-date>    <permissions>  <copyright-statement xml:lang="en">© 2020 Larisa S. Nabokova</copyright-statement>   <copyright-statement xml:lang="ru">© 2020 Набокова Л. С.</copyright-statement>   <copyright-year>2020</copyright-year>  <copyright-holder xml:lang="ru">Набокова Л. С.</copyright-holder>   <copyright-holder xml:lang="en">Larisa S. Nabokova</copyright-holder>    <license license-type="open-access" xlink:href="https://creativecommons.org/licenses/by/4.0/" xml:lang="en" xlink:type="simple"> <license-p>This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0)</license-p> </license>   <license license-type="open-access" xlink:href="https://creativecommons.org/licenses/by/4.0/" xml:lang="ru" xlink:type="simple"> <license-p>Это произведение доступно по лицензии Creative Commons Attribution 4.0 International (CC BY 4.0)</license-p> </license>   </permissions>  </book-meta> <book-part book-part-type="book-part"> <book-part-meta>   <book-id custom-type="publisher-id" pub-id-type="custom">74784</book-id> <title-group>  <chapter-title xml:lang="ru">Аутентификация архетипических структур российской массовой культуры в современных политических имиджах (социально-философский прогноз)</chapter-title>   <trans-title-group xml:lang="en"> <trans-title>Autentifikatsiia arkhetipicheskikh struktur rossiiskoi massovoi kul&#039;tury v sovremennykh politicheskikh imidzhakh (sotsial&#039;no-filosofskii prognoz)</trans-title> </trans-title-group>  </title-group>  <contrib-group>   <contrib contrib-type="author" id="author1">   <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Набокова</surname> <given-names>Лариса Семеновна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Nabokova</surname> <given-names>Larisa Semenovna</given-names> </name>   </name-alternatives>  <email xlink:type="simple">l-nabokova@yandex.ru</email> <xref ref-type="aff" rid="aff1"/> </contrib>    <aff-alternatives id="aff1">   <aff xml:lang="ru">  <institution>Сибирский федеральный университет</institution>   <country>Россия</country> </aff>    <aff xml:lang="en">  <institution>FGAOU VO &quot;Sibirskii federal&#039;nyi universitet&quot;</institution>   <country>Russia</country> </aff>   </aff-alternatives>  </contrib-group>   <fpage>28</fpage> <lpage>40</lpage>   <abstract xml:lang="ru"> <p>в статье содержатся теоретические предположения и эмпирические данные по поводу применения в сфере современных механизмов влияния на сознание социальных групп российского общества технологии интегрированных концептов архетипических структур, а также выводы о результатах исследования процессов аутентификации архетипов российского национального сознания в современных представлениях молодежных субкультур. Предполагается, что современные технологии влияния на массовое сознание могут стать фундаментальной основой формирования новой массовой культуры.</p> </abstract>      <trans-abstract xml:lang="en"> <p>the theoretical assumptions and empirical data on the application of technology of integrated concepts of archetypal structures in the sphere of modern mechanisms of influence on the consciousness of social groups in Russian society, as well as conclusions on the results of research on the authentication processes of archetypes of Russian national consciousness in modern representations of youth subcultures. It is assumed that modern technologies of influence on mass consciousness can become a fundamental basis for the formation of a new mass culture.</p> </trans-abstract>       <kwd-group xml:lang="ru">  <kwd>архетип</kwd>  <kwd>интегрированные концепты архетипических структур</kwd>  <kwd>массовая культура</kwd>  <kwd>массовое сознание</kwd>  <kwd>политтехнологии</kwd>  </kwd-group>    <kwd-group xml:lang="en">  <kwd>integrated concepts of archetypal structures</kwd>  <kwd>mass culture</kwd>  <kwd>mass consciousness</kwd>  <kwd>political technologies</kwd>  <kwd>archetype</kwd>  </kwd-group>      </book-part-meta> </book-part> </front>  <back> <ref-list> <title>References</title>  <ref id="ref1"> <label>1</label> <citation-alternatives>  <mixed-citation xml:lang="ru">Архипова Ю.В. Визуальная репрезентация концепта «политик» в политическом дискурсе // Дискуссия. Журнал научных публикаций. – 2014. – №10 (51). 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