978-5-907313-27-9 10.31483/a-162 Педагогика, психология, общество: современные тренды Pedagogy, Psychology, Society: Current Trends

В сборнике представлены статьи участников Всероссийской научно-практической конференции с международным участием, посвященные актуальным вопросам образовательных процессов. В материалах сборника приведены результаты теоретических и прикладных изысканий представителей научного и образовательного сообщества в области педагогики, психологии и социологии.

 chief_editor Мурзина Жанна Владимировна Murzina Zhanna Vladimirovna https://orcid.org/0000-0003-1322-0515 jinnist@yandex.ru Богатырева Ольга Леонидовна Bogatyreva Olga Leonidovna https://orcid.org/0000-0001-5316-2423 chrio2020@mail.ru Мурзина Жанна Владимировна Murzina Zhanna Vladimirovna https://orcid.org/0000-0003-1322-0515 Богатырева Ольга Леонидовна Bogatyreva Olga Leonidovna https://orcid.org/0000-0001-5316-2423 Трофимова Валентина Ивановна Trofimova Valentina Ivanovna https://orcid.org/0000-0003-3765-2320 Руссков Станислав Пименович Russkov Stanislav Pimenovich Егорова Анна Семёновна Egorova Anna Semenovna https://orcid.org/0000-0002-3603-171X Педагогика, психология, общество: современные тренды Pedagogy, Psychology, Society: Current Trends 24 04 2020 Чебоксары ИД «Среда» 2020 © 2020 Elena V. Zhikhareva, Elena V. Malikova, Natalia I. Trubnikova © 2020 Жихарева Е. В., Маликова Е. В., Трубникова Н. И. 2020 Жихарева Е. В., Маликова Е. В., Трубникова Н. И. Elena V. Zhikhareva, Elena V. Malikova, Natalia I. Trubnikova This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0) Это произведение доступно по лицензии Creative Commons Attribution 4.0 International (CC BY 4.0) 75225 Современное понимание и тенденции исследования лояльности студентов вузов Modern Understanding and Research Trends of University Students' Loyalty Жихарева Елена Васильевна Zhikhareva Elena Vasilevna velena209@mail.ru Маликова Елена Владимировна Malikova Elena Vladimirovna elena-malikowa@mail.ru Трубникова Наталья Ивановна Trubnikova Natalia Ivanovna natali.nauka20@yandex.ru ФГБОУ ВО «Алтайский государственный гуманитарно-педагогический университет им. В.М. Шукшина» Россия FGBOU VO "Altaiskii gosudarstvennyi gumanitarno-pedagogicheskii universitet im V.M. Shukshina" Russia Бийский филиал им. В.М. Шукшина ФГБОУ ВО «Алтайский государственный педагогический университет» Россия Biiskii filial im. V.M. Shukshina FGBOU VO "Altaiskii gosudarstvennyi pedagogicheskii universitet" Russia 266 269

в статье на основе анализа исследований современных отечественных ученых рассматривается феномен «лояльность» применительно к студентам вуза как субъектам образования.

based on an analysis of modern Russian scientists’ researches, the phenomenon of “loyalty” as applied to university students as subjects of education is examined.

 лояльность студентов виды лояльности факторы лояльности компоненты лояльности students’ loyalty types of loyalty factors of loyalty components of loyalty References Borisova, S. G. (2012). Study of Consumer Loyalty of Educational Services. Practical marketing, 2, 34–40. URL: https://elibrary.ru/item.asp?id=17300717 Borisova S. G. (2012). Study of Consumer Loyalty of Educational Services. Practical marketing, 2, 34–40 https://elibrary.ru/item.asp?id=17300717 Gubina, O. N. (2014). Student Loyalty as a Factor in Promoting Educational Services of a University. Priority Areas for the Development of Science and Education: materials of the III International Scientific and Practical Conference. Cheboksary: CNC “Interactive plus”. 240–241. URL: https://interactive-plus.ru/ru/article/5221/discussion_platform Gubina O. N. (2014). Student Loyalty as a Factor in Promoting Educational Services of a University. Priority Areas for the Development of Science and Education: materials of the III International Scientific and Practical Conference. Cheboksary: CNC “Interactive plus”. https://interactive-plus.ru/ru/article/5221/discussion_platform Dominyak, V. I. (2006). Organizational Loyalty: a Model for Realizing the Employee’s Expectations From Their Organization [Text]: dissertation abstract for the degree of candidate of psychological sciences. Saint-Petersburg. 18. Dominyak V. I. (2006). Organizational Loyalty: a Model for Realizing the Employee’s Expectations From Their Organization [Text] Magura, M. I. (2005). Formation of Commitment of Employees of Their Company [Text]. Human Resource Management, 5, 71–74. Magura M. I. (2005). Formation of Commitment of Employees of Their Company [Text]. Human Resource Management, 5, 71–74 Savenkova, Yu. S. (2009). Improving the Competitiveness of a University Based on the Formation and Implementation of a Loyalty Program [Text]: dissertation abstract for the degree of candidate of economic sciences. Penza. 24. Savenkova Yu. S. (2009). Improving the Competitiveness of a University Based on the Formation and Implementation of a Loyalty Program [Text] Savenkova, Yu. S., & Reznik, G. A.  (2009). Formation of a Loyalty Program as a Factor in the Competitiveness of a University. Problems of Theory and Practice of Management, 2, 83–92. URL: https://elibrary.ru/item.asp?id=12873777 Savenkova Yu. S. Reznik G. A. &  (2009). Formation of a Loyalty Program as a Factor in the Competitiveness of a University. Problems of Theory and Practice of Management, 2, 83–92 https://elibrary.ru/item.asp?id=12873777 Sekerin, V. D., Yurkevich, E. V., Tumin, Yu. A., & Ivanov V. A. (2014). Methodology for Assessing Student Loyalty. News of MSTU “MAMI”. Series “Economics and Management”, 4 (22), 54–58. URL: https://cyberleninka.ru/article/n/metodika-otsenki-loyalnosti-studentov Ivanov V. A. Sekerin V. D. Tumin Yu. A. Yurkevich, E. V.,, & (2014). Methodology for Assessing Student Loyalty. News of MSTU “MAMI”. Series “Economics and Management”, 4 (22), 54–58 https://cyberleninka.ru/article/n/metodika-otsenki-loyalnosti-studentov Stavropoltseva, E. A. (2013). Formation of Organizational Loyalty Among University Students [Text]: dissertation abstract for the degree of candidate of psychological sciences. Yekaterinburg. 25. Stavropoltseva E. A. (2013). Formation of Organizational Loyalty Among University Students [Text] Stavropoltseva, E. A. (2014). Formation of Organizational Loyalty Among Students of a Pedagogical University. Pedagogical Education in Russia, 2, 43–48. URL: https://cyberleninka.ru/article/n/formirovanie-organizatsionnoy-loyalnosti-u-studentov-pedagogicheskogo-vuza Stavropoltseva E. A. (2014). Formation of Organizational Loyalty Among Students of a Pedagogical University. Pedagogical Education in Russia, 2, 43–48 https://cyberleninka.ru/article/n/formirovanie-organizatsionnoy-loyalnosti-u-studentov-pedagogicheskogo-vuza