Universal human values play the role of supra-individual regulators in society, reflected both in the scientific public consciousness and in the ideas of ordinary people. According to V.K. Shokhin, values represent the fundamental components of personality. They are not only a powerful personal resource, but also a link between the individual and society, performing a socializing function and influencing the consciousness of generations. This monograph is based on the assumption that the reality perceived by a person in the process of activity is reflected in his consciousness through temporal, spatial and causal connections between phenomena and objects. The model of linguistic consciousness is a set of associations that help cultural speakers form an idea of a fragment of the world.