<?xml version="1.0" encoding="UTF-8"?> <!DOCTYPE book PUBLIC "-//NLM//DTD BITS Book Interchange DTD v2.3 20210610//EN" "BITS-book2.3.dtd"> <book xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:mml="http://www.w3.org/1998/Math/MathML" book-type="conference-proceedings" dtd-version="2.3" xml:lang="en"> <front> <book-meta>  <book-id book-id-type="isbn">978-5-907830-70-7</book-id>   <book-id pub-id-type="doi">10.31483/a-10643</book-id>   <title-group>  <book-title xml:lang="en">Актуальные вопросы гуманитарных и социальных наук: от теории к практике</book-title>   <trans-title-group xml:lang="ru"> <trans-title>Актуальные вопросы гуманитарных и социальных наук: от теории к практике</trans-title> </trans-title-group>  </title-group>   <contrib-group>  <contrib contrib-type="editor" id="editor1">  <contrib-id contrib-id-type="role">chief_editor</contrib-id>    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Мурзина</surname> <given-names>Жанна Владимировна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Murzina</surname> <given-names>Zhanna Vladimirovna</given-names> </name>  </name-alternatives>  <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-1322-0515</contrib-id> <email xlink:type="simple">jinnist@yandex.ru</email> </contrib>  <contrib contrib-type="editor" id="editor2">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Кузнецов</surname> <given-names>Александр Валерьянович</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Kuznetsov</surname> <given-names>Alexander Valeryanovich</given-names> </name>  </name-alternatives>  <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-8740-1610</contrib-id> <email xlink:type="simple">timer1975@mail.ru</email> </contrib>  </contrib-group>   <contrib-group>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm1">  <contrib-id contrib-id-type="role">chief_editor</contrib-id>    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Мурзина</surname> <given-names>Жанна Владимировна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Murzina</surname> <given-names>Zhanna Vladimirovna</given-names> </name>  </name-alternatives>  <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-1322-0515</contrib-id> </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm2">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Кузнецов</surname> <given-names>Александр Валерьянович</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Kuznetsov</surname> <given-names>Alexander Valeryanovich</given-names> </name>  </name-alternatives>  <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-8740-1610</contrib-id> </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm3">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Игнатьева</surname> <given-names>Светлана Геннадьевна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Ignateva</surname> <given-names>Svetlana Gennadyevna</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm4">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Малова</surname> <given-names>Ольга Николаевна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Malova</surname> <given-names>Olga Nikolaevna</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm5">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Егорова</surname> <given-names>Анна Семёновна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Egorova</surname> <given-names>Anna Semenovna</given-names> </name>  </name-alternatives>  <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-3603-171X</contrib-id> </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm6">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Кузнецов</surname> <given-names>Александр Валерьянович</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Kuznetsov</surname> <given-names>Alexander Valeryanovich</given-names> </name>  </name-alternatives>  <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-8740-1610</contrib-id> </contrib>  </contrib-group>   <event>  <event-desc xml:lang="ru">Актуальные вопросы гуманитарных и социальных наук: от теории к практике</event-desc>   <event-desc xml:lang="en">The Topical Issues of the Humanities and Social Sciences: from Theory to Practice</event-desc>   <conf-date> <day>24</day> <month>09</month> <year>2024</year> </conf-date>    <conf-loc xml:lang="en">Чебоксары</conf-loc>  </event>   <publisher> <publisher-name>ИД «Среда»</publisher-name> </publisher>    <pub-date pub-type="collection"> <year>2024</year> </pub-date>    <permissions> <copyright-statement>Copyright &#x00A9; Ying dong Wu, Ariunaa Shajinbat, 2024</copyright-statement> <copyright-year>2024</copyright-year> <license license-type="open-access" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"> <license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p> </license> </permissions>  </book-meta> <book-part book-part-type="conference-paper"> <book-part-meta>  <book-id pub-id-type="doi">10.31483/r-112874</book-id>   <book-id custom-type="publisher-id" pub-id-type="custom">112874</book-id> <title-group>  <chapter-title xml:lang="en">Research on the creation concept of &quot;beautiful material and skillful workmanship&quot; in modern product design</chapter-title>   <trans-title-group xml:lang="ru"> <trans-title>Исследование концепции создания красивого материала и искусного исполнения в современном дизайне изделий</trans-title> </trans-title-group>  </title-group>  <contrib-group>   <contrib contrib-type="author" id="author1">   <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>У</surname> <given-names>Ин Дон</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Wu</surname> <given-names>Ying dong</given-names> </name>   </name-alternatives>  <email xlink:type="simple">94415907@qq.com</email> <xref ref-type="aff" rid="aff1"/> </contrib>   <contrib contrib-type="author" id="author2">   <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Шажинбат</surname> <given-names>Ариунаа</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Shajinbat</surname> <given-names>Ariunaa</given-names> </name>   </name-alternatives>  <email xlink:type="simple">ariunaa.shajinbat@gmail.com</email> <xref ref-type="aff" rid="aff2"/> </contrib>   <aff-alternatives id="aff1">   <aff xml:lang="ru">  <institution>Монгольский университет поствысшего образования</institution>   <country>Монголия</country> </aff>    <aff xml:lang="en">  <institution>Mongol&#039;skii Universitet Postvyshego Obrazovaniia</institution>   <country>Mongolia</country> </aff>   </aff-alternatives>  <aff-alternatives id="aff2">   <aff xml:lang="ru">  <institution>Институт философии Монгольской академии наук</institution>   <country>Монголия</country> </aff>    <aff xml:lang="en">  <institution>Institut filosofii Mongol&#039;skoi akademii nauk</institution>   <country>Mongolia</country> </aff>   </aff-alternatives>  </contrib-group>   <fpage>303</fpage> <lpage>307</lpage>   <abstract xml:lang="en"> <p>in contemporary society, product design is no longer limited to simple functional considerations, but has gradually evolved into a comprehensive discipline that integrates art, technology and humanities. As the three core elements of product design, material, aesthetics and technology play a vital role in shaping product shape, improving user experience and transmitting cultural connotation. This paper aims to deeply explore the creation concept of &quot;material beauty and workmanship&quot; in product design, through the analysis of Chinese traditional creation concept and pragmatic aesthetics, as well as the study of the post-industrial era and personalized consumption trend, combined with the relationship between materials, aesthetics and technology in modern product design, to explore its application value in contemporary product design. It is hoped that these studies can provide useful inspiration and reference for the development and innovation of product design field.</p> </abstract>    <trans-abstract xml:lang="ru"> <p>в современном обществе дизайн продукции больше не ограничивается простыми функциональными соображениями, а постепенно превращается во всеобъемлющую дисциплину, объединяющую искусство, технологии и гуманитарные науки. Являясь тремя основными элементами дизайна продукта, материал, эстетика и технология играют жизненно важную роль в формировании формы продукта, улучшении пользовательского опыта и передаче культурного подтекста. Целью статьи является глубокое изучение концепции создания «материальной красоты и мастерства исполнения» в дизайне изделий посредством анализа китайской традиционной концепции создания прагматичной эстетики, а акцентирование внимания на постиндустриальной эпохе и тенденциях персонализированного потребления в сочетании с взаимосвязью между материалами, эстетикой и технологиями в современном мире. Авторы надеются, что исследование послужит полезным источником вдохновения и ориентиром для разработки и внедрения инноваций в области дизайна продукции.</p> </trans-abstract>         <kwd-group xml:lang="ru">  <kwd>материальная красота</kwd>  <kwd>техническая красота</kwd>  <kwd>практическая красота</kwd>  <kwd>дизайнерская функция</kwd>  </kwd-group>    <kwd-group xml:lang="en">  <kwd>material beauty</kwd>  <kwd>technical beauty</kwd>  <kwd>practical beauty</kwd>  <kwd>design function</kwd>  </kwd-group>      </book-part-meta> </book-part> </front>  <back> <ref-list> <title>References</title>  <ref id="ref1"> <label>1</label> <citation-alternatives>   <mixed-citation xml:lang="en">Hu Fei. Rethinking of &quot;the beauty and dexterity of nature, earth, air and materials&quot;. 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