<?xml version="1.0" encoding="UTF-8"?> <!DOCTYPE book PUBLIC "-//NLM//DTD BITS Book Interchange DTD v2.3 20210610//EN" "BITS-book2.3.dtd"> <book xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:mml="http://www.w3.org/1998/Math/MathML" book-type="conference-proceedings" dtd-version="2.3" xml:lang="ru"> <front> <book-meta>  <book-id book-id-type="isbn">978-5-907965-28-7</book-id>   <book-id pub-id-type="doi">10.31483/a-10718</book-id>   <title-group>  <book-title xml:lang="ru">Образование, инновации, исследования как ресурс развития сообщества</book-title>   <trans-title-group xml:lang="en"> <trans-title>Education, innovation, research as a resource for community development</trans-title> </trans-title-group>  </title-group>  <description xml:lang="ru"> <p>В сборнике представлены статьи участников Всероссийской научно-практической конференции с международным участием, посвященные актуальным вопросам образовательных процессов. В материалах сборника приведены результаты теоретических и прикладных изысканий представителей научного и образовательного сообщества в области образования.
Статьи представлены в авторской редакции.</p> </description>   <contrib-group>  <contrib contrib-type="editor" id="editor1">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Мурзина</surname> <given-names>Жанна Владимировна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Murzina</surname> <given-names>Zhanna Vladimirovna</given-names> </name>  </name-alternatives>  <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-1322-0515</contrib-id> <email xlink:type="simple">jinnist@yandex.ru</email> </contrib>  <contrib contrib-type="editor" id="editor2">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Егорова</surname> <given-names>Анна Семёновна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Egorova</surname> <given-names>Anna Semenovna</given-names> </name>  </name-alternatives>  <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-3603-171X</contrib-id> <email xlink:type="simple">annaerenar@mail.ru</email> </contrib>  </contrib-group>   <contrib-group>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm1">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Мурзина</surname> <given-names>Жанна Владимировна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Murzina</surname> <given-names>Zhanna Vladimirovna</given-names> </name>  </name-alternatives>  <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-1322-0515</contrib-id> </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm2">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Егорова</surname> <given-names>Анна Семёновна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Egorova</surname> <given-names>Anna Semenovna</given-names> </name>  </name-alternatives>  <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-3603-171X</contrib-id> </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm3">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Игнатьева</surname> <given-names>Светлана Геннадьевна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Ignateva</surname> <given-names>Svetlana Gennadyevna</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm4">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Кузнецов</surname> <given-names>Александр Валерьянович</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Kuznetsov</surname> <given-names>Alexander Valeryanovich</given-names> </name>  </name-alternatives>  <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-8740-1610</contrib-id> </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm5">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Малова</surname> <given-names>Ольга Николаевна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Malova</surname> <given-names>Olga Nikolaevna</given-names> </name>  </name-alternatives>   </contrib>  </contrib-group>   <event>  <event-desc xml:lang="ru">Образование, инновации, исследования как ресурс развития сообщества</event-desc>   <event-desc xml:lang="en">Education, innovation, research as a resource for community development</event-desc>   <conf-date> <day>26</day> <month>03</month> <year>2025</year> </conf-date>    <conf-loc xml:lang="ru">Чебоксары</conf-loc>  </event>   <publisher> <publisher-name>ИД «Среда»</publisher-name> </publisher>    <pub-date pub-type="collection"> <year>1900</year> </pub-date>    <permissions> <copyright-statement>Copyright &#x00A9; Щербаль С. С., 2025</copyright-statement> <copyright-year>2025</copyright-year> <license license-type="open-access" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"> <license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p> </license> </permissions>  </book-meta> <book-part book-part-type="conference-paper"> <book-part-meta>   <book-id custom-type="publisher-id" pub-id-type="custom">127334</book-id> <title-group>  <chapter-title xml:lang="ru">Градиенты информационного контента в журналистике</chapter-title>   <trans-title-group xml:lang="en"> <trans-title>Gradienty informatsionnogo kontenta v zhurnalistike</trans-title> </trans-title-group>  </title-group>  <contrib-group>   <contrib contrib-type="author" id="author1">   <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Щербаль</surname> <given-names>Сергей Стефанович</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Shcherbal</surname> <given-names>Sergei Stefanovich</given-names> </name>   </name-alternatives>  <email xlink:type="simple">scherb-s@mail.ru</email> <xref ref-type="aff" rid="aff1"/> </contrib>   <aff-alternatives id="aff1">   <aff xml:lang="ru">  <institution>АНПОО «Кубанский институт профессионального образования»</institution>   <country>Россия</country> </aff>    <aff xml:lang="en">  <institution>ANPOO &quot;Kubanskii institut professional&#039;nogo obrazovaniia&quot;</institution>   <country>Russia</country> </aff>   </aff-alternatives>  </contrib-group>   <fpage>234</fpage> <lpage>238</lpage>   <abstract xml:lang="ru"> <p>в статье рассматривается методологический подход к интеграции в современную теорию отечественной журналистики концепта «жесткая» / «мягкая» новость в условиях модернизации системы жанров. Анализируются критерии классификации «жестких» и «мягких» новостей, используемые зарубежными и российскими учеными, определяются характеристики этого концепта. Показана роль концепта «журналистская стратегия» в создании информационного контента. Сделан вывод об инструментальном значении концепта «жесткая» / «мягкая» новость в исследовательской практике современной журналистики.</p> </abstract>           <kwd-group xml:lang="ru">  <kwd>медиатекст</kwd>  <kwd>теория журналистики</kwd>  <kwd>теория жанров</kwd>  <kwd>информационный контент</kwd>  <kwd>«жесткая» новость</kwd>  <kwd>«мягкая» новость</kwd>  <kwd>журналистская стратегия</kwd>  </kwd-group>        </book-part-meta> </book-part> </front>  <back> <ref-list> <title>References</title>  <ref id="ref1"> <label>1</label> <citation-alternatives>  <mixed-citation xml:lang="ru">Вартанова Е.Л. О необходимости модернизации концепций журналистики и СМИ / Е.Л. Вартанова // Вестник Московского университета. Серия 10. 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