<?xml version="1.0" encoding="UTF-8"?> <!DOCTYPE book PUBLIC "-//NLM//DTD BITS Book Interchange DTD v2.3 20210610//EN" "BITS-book2.3.dtd"> <book xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:mml="http://www.w3.org/1998/Math/MathML" book-type="conference-proceedings" dtd-version="2.3" xml:lang="ru"> <front> <book-meta>  <book-id book-id-type="isbn">978-5-907411-50-0</book-id>   <book-id pub-id-type="doi">10.31483/a-10285</book-id>   <title-group>  <book-title xml:lang="ru">Цифровая трансформация государственного и муниципального управления</book-title>   <trans-title-group xml:lang="en"> <trans-title>Digital Transformation of State and Municipal Governance</trans-title> </trans-title-group>  </title-group>  <description xml:lang="ru"> <p>В сборнике представлены статьи участников Всероссийской научно-практической конференции «Цифровая трансформация государственно-го и муниципального управления». В материалах сборника приведены результаты теоретических и прикладных изысканий представителей научного и образовательного сообщества в области цифровизации экономики, управления и права.</p> </description>   <contrib-group>  <contrib contrib-type="editor" id="editor1">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Морозова</surname> <given-names>Наталия Витальевна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Morozova</surname> <given-names>Nataliia Vital&#039;evna</given-names> </name>  </name-alternatives>   <email xlink:type="simple">morozovanw@mail.ru</email> </contrib>  <contrib contrib-type="editor" id="editor2">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Данилов</surname> <given-names>Иван Петрович</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Danilov</surname> <given-names>Ivan Petrovich</given-names> </name>  </name-alternatives>  <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-6837-5381</contrib-id> <email xlink:type="simple">dip41@yandex.ru</email> </contrib>  <contrib contrib-type="editor" id="editor3">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Березина</surname> <given-names>Наталия Вячеславовна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Berezina</surname> <given-names>Nataliia Viacheslavovna</given-names> </name>  </name-alternatives>  <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-7320-3624</contrib-id> <email xlink:type="simple">study.2011@yandex.ru</email> </contrib>  <contrib contrib-type="editor" id="editor4">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Ефремов</surname> <given-names>Николай Александрович</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Efremov</surname> <given-names>Nikolai Aleksandrovich</given-names> </name>  </name-alternatives>   <email xlink:type="simple">e1515@mail.ru</email> </contrib>  <contrib contrib-type="editor" id="editor5">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Леонтьева</surname> <given-names>Ирина Анатольевна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Leonteva</surname> <given-names>Irina Anatolevna</given-names> </name>  </name-alternatives>  <contrib-id contrib-id-type="orcid">https://orcid.org/0009-0003-7719-9214</contrib-id> <email xlink:type="simple">leo-cbx@yandex.ru</email> </contrib>  <contrib contrib-type="editor" id="editor6">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Львова</surname> <given-names>Марина Вячеславовна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>L&#039;vova</surname> <given-names>Marina Viacheslavovna</given-names> </name>  </name-alternatives>   <email xlink:type="simple">lvova-marina@mail.ru</email> </contrib>  </contrib-group>   <contrib-group>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm1">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Александров</surname> <given-names>Андрей Юрьевич</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Aleksandrov</surname> <given-names>Andrei Iurevich</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm2">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Морозова</surname> <given-names>Наталия Витальевна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Morozova</surname> <given-names>Nataliia Vital&#039;evna</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm3">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Данилов</surname> <given-names>Иван Петрович</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Danilov</surname> <given-names>Ivan Petrovich</given-names> </name>  </name-alternatives>  <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-6837-5381</contrib-id> </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm4">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Морозова</surname> <given-names>Наталия Витальевна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Morozova</surname> <given-names>Nataliia Vital&#039;evna</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm5">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Плешков</surname> <given-names>Константин Владимирович</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Pleshkov</surname> <given-names>Konstantin Vladimirovich</given-names> </name>  </name-alternatives>  <contrib-id contrib-id-type="orcid">https://orcid.org/0009-0009-3815-0892</contrib-id> </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm6">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Березина</surname> <given-names>Наталия Вячеславовна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Berezina</surname> <given-names>Nataliia Viacheslavovna</given-names> </name>  </name-alternatives>  <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-7320-3624</contrib-id> </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm7">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Ефремов</surname> <given-names>Николай Александрович</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Efremov</surname> <given-names>Nikolai Aleksandrovich</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm8">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Леонтьева</surname> <given-names>Ирина Анатольевна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Leonteva</surname> <given-names>Irina Anatolevna</given-names> </name>  </name-alternatives>  <contrib-id contrib-id-type="orcid">https://orcid.org/0009-0003-7719-9214</contrib-id> </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm9">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Львова</surname> <given-names>Марина Вячеславовна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>L&#039;vova</surname> <given-names>Marina Viacheslavovna</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm10">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Антоновская</surname> <given-names>Елена Анатольевна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Antonovskaia</surname> <given-names>Elena Anatol&#039;evna</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm11">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Ладыкова</surname> <given-names>Татьяна Ивановна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Ladykova</surname> <given-names>Tat&#039;iana Ivanovna</given-names> </name>  </name-alternatives>  <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-3125-8429</contrib-id> </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm12">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Соколова</surname> <given-names>Галина Николаевна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Sokolova</surname> <given-names>Galina Galina sokolova</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm13">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Васильева</surname> <given-names>Инесса Анатольевна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Vasileva</surname> <given-names>Inessa Anatolevna</given-names> </name>  </name-alternatives>  <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-8495-7867</contrib-id> </contrib>  </contrib-group>   <event>  <event-desc xml:lang="ru">Цифровая трансформация государственного и муниципального управления</event-desc>   <event-desc xml:lang="en">Digital Transformation of State and Municipal Governance</event-desc>   <conf-date> <day>01</day> <month>07</month> <year>2021</year> </conf-date>    <conf-loc xml:lang="ru">Чебоксары</conf-loc>  </event>   <publisher> <publisher-name>ИД «Среда»</publisher-name> </publisher>    <pub-date date-type="collection" publication-format="electronic" iso-8601-date="2021"> <year>2021</year> </pub-date>    <permissions>  <copyright-statement xml:lang="en">© 2021 Mikhail V. Kuzmin, Olga A. Romanova</copyright-statement>   <copyright-statement xml:lang="ru">© 2021 Кузьмин М. В., Романова О. А.</copyright-statement>   <copyright-year>2021</copyright-year>  <copyright-holder xml:lang="ru">Кузьмин М. В., Романова О. А.</copyright-holder>   <copyright-holder xml:lang="en">Mikhail V. Kuzmin, Olga A. Romanova</copyright-holder>    <license license-type="open-access" xlink:href="https://creativecommons.org/licenses/by/4.0/" xml:lang="en" xlink:type="simple"> <license-p>This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0)</license-p> </license>   <license license-type="open-access" xlink:href="https://creativecommons.org/licenses/by/4.0/" xml:lang="ru" xlink:type="simple"> <license-p>Это произведение доступно по лицензии Creative Commons Attribution 4.0 International (CC BY 4.0)</license-p> </license>   </permissions>  </book-meta> <book-part book-part-type="conference-paper"> <book-part-meta>   <book-id custom-type="publisher-id" pub-id-type="custom">99067</book-id> <title-group>  <chapter-title xml:lang="ru">Внедрение информационного сервиса по вовлечению сотрудников «на удаленке» в инфраструктуру банка ПАО «ВТБ»</chapter-title>   <trans-title-group xml:lang="en"> <trans-title>The introduction of information services for the involvement of employees working remotely in the infrastructure of the bank PJSC VTB</trans-title> </trans-title-group>  </title-group>  <contrib-group>   <contrib contrib-type="author" id="author1">   <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Кузьмин</surname> <given-names>Михаил Владиславович</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Kuzmin</surname> <given-names>Mikhail Vladislavovich</given-names> </name>   </name-alternatives>  <email xlink:type="simple">mishakuzmin99@gmail.com</email> <xref ref-type="aff" rid="aff1"/> </contrib>   <contrib contrib-type="author" id="author2"> <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-2386-2434</contrib-id>  <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Романова</surname> <given-names>Ольга Анатольевна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Romanova</surname> <given-names>Olga Anatolevna</given-names> </name>   </name-alternatives>  <email xlink:type="simple">ole4karomanova@mail.ru</email> <xref ref-type="aff" rid="aff1"/> </contrib>    <aff-alternatives id="aff1">   <aff xml:lang="ru">  <institution-wrap> <institution-id institution-id-type="ror">01jmd7f74</institution-id> <institution>Чувашский государственный университет им. И.Н. Ульянова</institution> </institution-wrap>   <country>Россия</country> </aff>    <aff xml:lang="en">  <institution-wrap> <institution-id institution-id-type="ror">01jmd7f74</institution-id> <institution>Chuvash State University</institution> </institution-wrap>   <country>Russia</country> </aff>     </aff-alternatives>  </contrib-group>   <fpage>106</fpage> <lpage>109</lpage>   <abstract xml:lang="ru"> <p>основная цель создания электронной платформы по вовлечению сотрудников, работающих удаленно, в инфраструктуру банка ПАО ВТБ – заинтересовать их в дистанционном формате работы, создать благоприятный климат в компании, сделать сотрудников приверженцами своей компании, уменьшить текучесть кадров. В статье отражены основные методы для создания информационного сервиса по поддержанию корпоративной культуры сотрудников банка, работающих в дистанционном формате.</p> </abstract>      <trans-abstract xml:lang="en"> <p>The main goal of creating an electronic platform for involving employees working remotely in the infrastructure of PJSC VTB Bank is to interest them in a remote work format, create a favorable climate in the company, make employees loyal to their company, and reduce staff turnover. The article reflects the main methods for creating an information service to maintain the corporate culture of bank employees working in a remote format.</p> </trans-abstract>       <kwd-group xml:lang="ru">  <kwd>методы</kwd>  <kwd>корпоративная культура</kwd>  <kwd>рекомендации</kwd>  <kwd>банк ВТБ (ПАО)</kwd>  <kwd>дистанционный формат работы</kwd>  <kwd>информационный сервис</kwd>  <kwd>системы управления контентом</kwd>  <kwd>корпоративный сайт</kwd>  </kwd-group>    <kwd-group xml:lang="en">  <kwd>corporate culture</kwd>  <kwd>methods</kwd>  <kwd>recommendations</kwd>  <kwd>VTB Bank (PJSC)</kwd>  <kwd>remote work format</kwd>  <kwd>information service</kwd>  <kwd>content management systems</kwd>  <kwd>corporate website</kwd>  </kwd-group>      </book-part-meta> </book-part> </front>  <back> <ref-list> <title>References</title>  <ref id="ref1"> <label>1</label> <citation-alternatives>  <mixed-citation xml:lang="ru">Боброва О.С. Основы бизнеса: учебник и практикум для вузов / О.С. Боброва, С.И. Цыбуков, И.А. Бобров. – М.: Юрайт, 2020. – 330 с.</mixed-citation>    </citation-alternatives> <element-citation publication-type="other">  <person-group person-group-type="author">  <name> <surname>Боброва</surname> <given-names>О. 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