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Marketingovye issledovaniia i nauchno-tekhnicheskii prognoz kak metody obespecheniia vysokogo urovnia kachestva i bezopasnosti produktsii v kontekste politiki importozameshcheniia

Proceeding
V International Conference of Young Scientist, Postgraduates, Students and Attendees «Cooperation and Entrepreneurism: Status, Issues and Prospects»
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V International Conference of Young Scientist, Postgraduates, Students and Attendees «Cooperation and Entrepreneurism: Status, Issues and Prospects»
Author:
E V. Kozlova 1
Work direction:
Вопросы качества и безопасности товаров, работ и услуг
Pages:
259-261
Received: 29 November 2021

Rating:
Article accesses:
1362
Published in:
РИНЦ
1 Kazan Cooperative Institute (branch) of ANEO of HE of CU of RF “Russian University of Cooperation”
For citation:
Kozlova E. V. (2021). Marketingovye issledovaniia i nauchno-tekhnicheskii prognoz kak metody obespecheniia vysokogo urovnia kachestva i bezopasnosti produktsii v kontekste politiki importozameshcheniia. Cooperation and Entrepreneurism: Status, Issues and Prospects, 259-261. Чебоксары: PH "Sreda".

Abstract

В статье исследовано влияние современных методов маркетинга и менеджмента качества на обеспечение высокого уровня качества и безопасности продукции, определена роль маркетинговых исследований на стадии разработки продукта и научно-технического прогноза в контексте реализации политики импортозамещения.

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