Marketing Strategies of Chinese Enterprises in the Media Environment
Proceeding
- Published in:
- All-Russian Scientific Conference «Strategies of Sustainable Development: Social, Law and External-economic Aspects»
- Author:
- Yiyang Wang 1
- Work direction:
- Общие вопросы экономических наук
- Pages:
- 35-36
- Received: 30 January 2024
- Rating:
- Article accesses:
- 707
- Published in:
- РИНЦ
Abstract
The article explores the key marketing strategies used by Chinese enterprises for successful expansion in the global market. The main focus of the article is on the development of effective marketing strategies that correspond to the media environment of the target markets. Strategies such as the use of digital platforms as means of communication and promotion, the integration of traditional and digital media channels, the creation of content marketing campaigns, the use of influencer marketing and the adaptation of marketing campaigns to local characteristics are considered.
Keywords
References
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