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Маркетинговая стратегия как инструмент повышения конкурентоспособности финансовой организации, функционирующей в условиях санкционного давления на примере АО «Альфа-банк»

Proceeding
All-Russian scientific and practical conference «Law, Economics and Management»
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Published in:
All-Russian scientific and practical conference «Law, Economics and Management»
Author:
Manizha T. Imomnazarova 1
Scientific adviser:
Фирсова И. А.1
Work direction:
Менеджмент и маркетинг
Received: 7 March 2025

Rating:
Article accesses:
51
1 FSFEI HE "Financial University under the Government of the Russian Federation"
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