Mass customization as a bank marketing tool

Proceeding

Open Access

Published in:: All-Russian Scientific Conference «Strategies of Sustainable Development: Social, Law and External-economic Aspects»
Authors:: Natalia A. Evdokimova ¹ , Ol'ga A. Posokhova ²
Work direction:: Социально-экономические процессы в обществе
Pages:: 73-76
Received: 11 June 2025
Rating:
Article accesses:: 418
Published in:: РИНЦ Информрегистр
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¹ FGBOU VO "Sankt-Peterburgskii gosudarstvennyi ekonomicheskii universitet"
² PAO Bank Zenit

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