Evoliutsiia reklamnoi kommunikatsii v usloviiakh tsifrovoi sredy: ot massovogo televizionnogo veshchaniia k algoritmicheskomu kontentu platform s klipovym myshleniem

Proceeding

Published in:: All-Russian scientific and practical conference «Current problems of communication: theory and practice»
Authors:: Arsenii O. Trukhanov ¹ , Nelli I. Mutugulina ¹
Work direction:: Конвергентные коммуникации будущего: интеграция цифровой среды, нейронаук, искусственного интеллекта и новых медиа
Pages:: 268-271
Received: 16 December 2025
Rating:
Article accesses:: 202
Published in:: РИНЦ Информрегистр
{{ trans.статья_процитирована }}:: {{ `${currentLocale === 'ru' ? 'в ': ''}${citations.length} ${currentLocale === 'ru' ? 'работах' : 'articles'}` }}

¹ Ufa University of Science and Technology

When adding a comment stipulate:

the relevance of the published material;
general estimation (originality and relevance of the topic, completeness, depth, comprehensiveness of topic disclosure, consistency, coherence, evidence, structural ordering, nature and the accuracy of the examples, illustrative material, the credibility of the conclusions;
disadvantages, shortcomings;
questions and wishes to author.