Эффективная креативность: какая реклама нравится людям и почему?

Proceeding

Published in:: XVII Всероссийская научно-практическая конференция «Актуальные проблемы коммуникации: теория и практика»
Authors:: Liliia V. Shamsutdinova ¹ , Ершова Я. Л. ¹
Scientific adviser:: Nelli I. Mutugulina¹
Work direction:: Реклама и PR в социокультурной сфере
Received: 16 December 2025
Rating:
Article accesses:: 14
{{ trans.статья_процитирована }}:: {{ `${currentLocale === 'ru' ? 'в ': ''}${citations.length} ${currentLocale === 'ru' ? 'работах' : 'articles'}` }}

¹ Ufa University of Science and Technology

When adding a comment stipulate:

the relevance of the published material;
general estimation (originality and relevance of the topic, completeness, depth, comprehensiveness of topic disclosure, consistency, coherence, evidence, structural ordering, nature and the accuracy of the examples, illustrative material, the credibility of the conclusions;
disadvantages, shortcomings;
questions and wishes to author.