Formulirovanie unikal'nogo torgovogo predlozheniia (UTP) kak fundamental'nyi printsip effektivnoi reklamnoi kommunikatsii v usloviiakh informatsionnoi perenasyshchennosti

Proceeding

Published in:: XVII Всероссийская научно-практическая конференция «Актуальные проблемы коммуникации: теория и практика»
Authors:: Айгузель Р. Лутфуллина ¹ , Nelli R. Demianova ¹
Scientific adviser:: Nelli I. Mutugulina¹
Work direction:: Интегрированные маркетинговые коммуникации: PR, реклама и взаимодействие со СМИ
Pages:: 63-66
Received: 16 December 2025
Rating:
Article accesses:: 124
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¹ Ufa University of Science and Technology

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