Psikhologiia v reklame: rol' tsveta v vospriiatii reklamnogo soobshcheniia

Proceeding

Published in:: All-Russian scientific and practical conference «Current problems of communication: theory and practice»
Author:: Renata R. Kildiiarova ¹
Scientific adviser:: Nelli I. Mutugulina²
Work direction:: Интегрированные маркетинговые коммуникации: PR, реклама и взаимодействие со СМИ
Pages:: 50-52
Received: 18 December 2025
Rating:
Article accesses:: 152
Published in:: РИНЦ Информрегистр
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¹ Institut gumanitarnykh i sotsial'nykh nauk FGBOU VO "Ufimskii universitet nauki i tekhnologii"
² Ufa University of Science and Technology

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