On the issue of the degree of development of the conceptual and theoretical basis for studying media planning issues

Proceeding

Published in:: XVII Всероссийская научно-практическая конференция «Актуальные проблемы коммуникации: теория и практика»
Author:: Kirill V. Fadeev ¹
Work direction:: Интегрированные маркетинговые коммуникации: PR, реклама и взаимодействие со СМИ
Pages:: 109-112
Received: 28 December 2025
Rating:
Article accesses:: 105
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¹ Ufa University of Science and Technology

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