Osobennosti transformatsii brendbuka pri rebrendinge v usloviiakh ukhoda inostrannykh brendov s rossiiskogo FMCG rynka

Proceeding

Published in:: All-Russian scientific and practical conference «Current problems of communication: theory and practice»
Author:: Anna R. Tevosian ¹
Work direction:: Интегрированные маркетинговые коммуникации: PR, реклама и взаимодействие со СМИ
Pages:: 95-98
Received: 19 January 2026
Rating:
Article accesses:: 85
Published in:: РИНЦ Информрегистр
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¹ Peoples' Friendship University of Russia

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