Digital-стратегии европейских футбольных клубов в развитии глобального бренда на примере FC Barcelona и Bayern Munich

Proceeding

Published in:: XVII Всероссийская научно-практическая конференция «Актуальные проблемы коммуникации: теория и практика»
Author:: Kenan T. Gasanov ¹
Work direction:: Рекламные и PR-коммуникации
Received: 20 January 2026
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Article accesses:: 5
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¹ Peoples' Friendship University of Russia

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