Color strategies for emotional loyalty among Generation Z: from generational theory stereotypes to value‑based consulting for small and medium‑sized businesses

Conference Paper

Open Access

Published in:: All-Russian Scientific Conference «Strategies of Sustainable Development: Social, Law and External-economic Aspects»
Authors:: Alla I. Matveeva ¹ , Nelli A. Sukhorukova ¹ , Diana E. Frolova ¹
Work direction:: Менеджмент и маркетинг
Pages:: 101-104
Received: 26 October 2026
Rating:
Article accesses:: 78
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¹ Ural State University of Economics

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