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Modern Understanding and Research Trends of University Students' Loyalty

Proceeding
All-Russian research-to-practice conference with international participation «Pedagogy, Psychology, Society: Current Trends»
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Published in:
All-Russian research-to-practice conference with international participation «Pedagogy, Psychology, Society: Current Trends»
Authors:
Elena V. Zhikhareva 1 , Elena V. Malikova 2 , Natalia I. Trubnikova 1
Work direction:
Социальные процессы и образование
Pages:
266-269
Received: 6 April 2020

Rating:
Article accesses:
1899
Published in:
РИНЦ
1 FGBOU VO "Altaiskii gosudarstvennyi gumanitarno-pedagogicheskii universitet im V.M. Shukshina"
2 Biiskii filial im. V.M. Shukshina FGBOU VO "Altaiskii gosudarstvennyi pedagogicheskii universitet"
For citation:
Zhikhareva E. V., Malikova E. V., & Trubnikova N. I. (2020). Modern Understanding and Research Trends of University Students' Loyalty. Pedagogy, Psychology, Society: Current Trends, 266-269. Чебоксары: PH "Sreda".

Abstract

Based on an analysis of modern Russian scientists’ researches, the phenomenon of “loyalty” as applied to university students as subjects of education is examined.

References

  1. 1. Borisova, S. G. (2012). Study of Consumer Loyalty of Educational Services. Practical marketing, 2, 34–40. URL: https://elibrary.ru/item.asp?id=17300717
  2. 2. Gubina, O. N. (2014). Student Loyalty as a Factor in Promoting Educational Services of a University. Priority Areas for the Development of Science and Education: materials of the III International Scientific and Practical Conference. Cheboksary: CNC “Interactive plus”. 240–241. URL: https://interactive-plus.ru/ru/article/5221/discussion_platform
  3. 3. Dominyak, V. I. (2006). Organizational Loyalty: a Model for Realizing the Employee’s Expectations From Their Organization [Text]: dissertation abstract for the degree of candidate of psychological sciences. Saint-Petersburg. 18.
  4. 4. Magura, M. I. (2005). Formation of Commitment of Employees of Their Company [Text]. Human Resource Management, 5, 71–74.
  5. 5. Savenkova, Yu. S. (2009). Improving the Competitiveness of a University Based on the Formation and Implementation of a Loyalty Program [Text]: dissertation abstract for the degree of candidate of economic sciences. Penza. 24.
  6. 6. Savenkova, Yu. S., & Reznik, G. A.  (2009). Formation of a Loyalty Program as a Factor in the Competitiveness of a University. Problems of Theory and Practice of Management, 2, 83–92. URL: https://elibrary.ru/item.asp?id=12873777
  7. 7. Sekerin, V. D., Yurkevich, E. V., Tumin, Yu. A., & Ivanov V. A. (2014). Methodology for Assessing Student Loyalty. News of MSTU “MAMI”. Series “Economics and Management”, 4 (22), 54–58. URL: https://cyberleninka.ru/article/n/metodika-otsenki-loyalnosti-studentov
  8. 8. Stavropoltseva, E. A. (2013). Formation of Organizational Loyalty Among University Students [Text]: dissertation abstract for the degree of candidate of psychological sciences. Yekaterinburg. 25.
  9. 9. Stavropoltseva, E. A. (2014). Formation of Organizational Loyalty Among Students of a Pedagogical University. Pedagogical Education in Russia, 2, 43–48. URL: https://cyberleninka.ru/article/n/formirovanie-organizatsionnoy-loyalnosti-u-studentov-pedagogicheskogo-vuza

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