Nataliia R. Krasovskaia

gender stereotypes play an important role in ethnocultural identity. The article analyzes the concept of gender stereotypes, the features of such essential characteristics of gender stereotypes as "masculinity" and "femininity". The levels of gender stereotypes and their current distribution are revealed. Two concepts have emerged regarding the transformation of gender stereotypes in modern culture: radical-feminist and moderate-feminist. In the process of transforming gender stereotypes such essential features as the level of economic development of the country, its regional location, the pre...