Ekaterina A. Sidorenko

Place of work

Organization:
Filial FGBOU VO "Rossiiskii gosudarstvennyi gumanitarnyi universitet" v g. Domodedovo
Degree:
candidate of economic sciences

Author's articles(1)

DEVELOPMENT AND IMPROVEMENT OF THE COMPANY'S INNOVATION STRATEGY USING QUASI-IRENTS

19.05.2023

Annotation

when developing and entering the market with innovation, the main task of the innovator company is to maximize the profit received. It is possible to assess the potential inherent in innovation using the indicator of the total market quasi- rent, which allows you to identify the company's opportunities to profit from the commercialization of innovation and methods to increase it. The chapter clarifies the concept of «quasi-rent», develops its composition and formation mechanism, gives recommendations for improving the company's innovative strategy based on the redistribution of the total marke...
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