Evgeniia A. Nigai

the transformation of the external environment of organizations requires them to adapt to new business trends in order to maintain competitive advantages and obtain positive economic results. In this regard, the development strategy of the organization is a structured long-term management plan, following which the organization is able to strengthen its market position and operate in an ever-changing external environment. The ongoing transformation of market conditions, associated with both the post-pandemic effect and the volatile foreign policy situation, requires even more attention from com...