Ekaterina A. Perezhogina

this article considers the topic of investment attractiveness of the company in the framework of value-based management. The concept of profit maximization as the main goal of business operations is no longer actual and is being replaced by the concept of maximizing the value of the company. Potential investors shift their attention to value indicators, the components of which demonstrate the operational, investment, and financial performance of the corporation. In the article, two models of assessing company performance and investment attractiveness are reviewed.