N V. Dardalevich

the article presents a comparative analysis of the materials of L'Officiel Paris and L'Officiel Russia magazines. The paper considers the structure and style of presentation of materials, peculiarities of visual design and stylistic techniques used by magazines to attract readers. The results of the study provide a unique perspective on the differences and similarities in the approach to content creation in L'Officiel Paris and L'Officiel Russia magazines, helping to better understand the peculiarities of each publication.