Пикулин М. М.

Place of work

Organization:
FSBEI of HE "Kuban State University of Physical Culture, Sport and Tourism"
Position:
магистрант

Author's articles(1)

On the development and implementation of an actual business project in the activities of a commercial sports organization (using the example of a martial arts club in Krasnodar)

23.03.2026

Annotation

the choice of the research topic is due to the steady growth of public interest in mixed martial arts (MMA), the development of the fitness industry, and the promotion of a healthy lifestyle in the Russian Federation. A comprehensive and economically sound business model has been developed for the “Molot MMA” martial arts club in Krasnodar. The article analyzes the theoretical foundations of business planning in the field of physical culture and sports, examines approaches to developing strategies for sports organizations, and explores their financial, economic, and legal aspects. The regional...
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