Variational and parametric typography and generative identity: a look through the lens of the educational process
Annotation
the chapter analyzes the process of developing variable and parametric typography from the perspective of a cultural‑ecological approach. Modern font classification systems are examined, and the need to revise them in light of the emergence of complex display and parametric forms is substantiated. A methodology for designing dynamic identity is proposed, which includes the stages of pre‑project research, form generation, automation, and adaptation of fonts for various media. The practice of applying this methodology in teaching design students is described, and the results of project activitie...
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