Choice of methodological approach to developing a strategy for for-eign economic activity of an enterprise in modern conditions
Annotation
the chapter systematizes and critically analyzes methodological approaches to developing an enterprise's foreign economic activity strategy, as formed within the classical and contemporary schools of strategic management. The evolution of theoretical views is traced from I. Ansoff's matrix and M. Porter's models to scenario-adaptive and systemic-synergetic concepts. The necessity of transitioning from linear models of strategic planning to integrated methodologies that take into account the turbulence of the external environment in 2026 is substantiated. The author's five-block methodological...
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