Polina S. Zhukova

the article examines the transformation of the media consumption structure of the student audience under the influence of the digital environment: the news agenda is shaped not only by editorial offices but also by platforms, recommendation algorithms, and users, while hybrid formats make external signs of credibility unreliable. It is noted that existing approaches describe media literacy as a list of competencies and rarely offer a reproducible procedure for working with a text. The aim is to systematize existing approaches and propose a structural-functional model of critical media text ana...