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List of publications on a keyword: «channel»

  • Some Features of Innovative Transformation of Management Technologies in the it Sector

    Book Chapter
    Development of the Russian socio-economic system: challenges and prospects
    Author:
    Vladimir N. Kruglov
    Work direction:
    Глава 10
    Abstract:
    Based on the existing developments of the Digital Economy national project, it can be said that, despite the problems that arise at the beginning of working with new software, the often difficult adaptation of personnel, the lack of sufficient professional personnel at the initial stage of software implementation, as well as other problematic issues, the global process of import substitution in the Russian Federation cannot be stopped. It is the study of this process that forms the basis of the proposed material. Based on the selection of criteria for the management algorithms of the Kaluga Astral group of companies working in the field of information technology, new innovative ways of development are being sought, and non-standard solutions are being proposed to improve the existing management system.
    Keywords:
    software, region, digitalization, project management, innovative economy, IT industry, clustering, alternative approach, communication channels, and criteria approach
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  • Fake News and the Media Landscape: Impact on Public Opinion

    Conference Paper
    Relevant issues of management, economics and economic security
    Authors:
    Aida M. Pashaeva, Esmira D. Alieva, Saida V. Kaipbekova
    Work direction:
    Социально-экономическая политика России и зарубежных стран
    Abstract:
    In this article, the authors consider fakes as intentional false information that misleads people. They also examine the relationship between media space, media trust, and responsibility for fakes.
    Keywords:
    information security, information, state, influence, trust, potential, blogger, fakes, media trust, Fake, journalist, blogging, channel, fake information, journalists, article, initiative, media space
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  • Fakes and trash streams as a threat to information security

    Conference Paper
    The Topical Issues of the Humanities and Social Sciences
    Authors:
    Sirazhitdin A. Temirkhanov, Zarina V. Iusifova, Saida V. Kaipbekova
    Work direction:
    Образование и право
    Abstract:
    The authors of this article consider fakes as deliberate false information, according to which people are misled, and the characteristics of fake information are also considered. Such a trend is considered as trash streams originating in foreign countries, which are subsequently relevant in the Russian Federation and adversely affecting the younger generation. Legal initiatives against the spread of fakes are being considered.
    Keywords:
    information security, information, influence, trust, government, potential, blogger, fakes, media trust, Fake, journalist, trash stream, trash streams, trash streamer, blogging, channel, fake information, journalists, article, initiative
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  • Strategiia omnikanal'nogo marketinga kreativnykh klasterov

    Book Chapter
    Principles of the New Ecosystem Formation: economic aspects
    Authors:
    Oksana I. Radina, Olga I. Malinina
    Work direction:
    Глава 4
    Abstract:
    This chapter discusses the relevance of using omnichannel technologies and strategies in the market creative clusters. The study was based on analytical materials from websites of the creative cluster services market and the results of using the benchmarking method. The authors present an analysis of the distinctive features of creative clusters that can influence the development of the ecosystem of creative entrepreneurs, ensuring their emergence, development, and the formation of economic ties at the present stage of development of the digital economy. The chapter also describes ways and strategies for omnichannel in the creative industries market, which can revolutionize customer interactions.
    Keywords:
    digital technologies, digital tools, creative industries, creative clusters, omnichannel approach, omnichannel strategy
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  • Tsifrovye tekhnologii na rynke telekommunikatsionnykh uslug (na primere kompanii Rostovskoi oblasti)

    Book Chapter
    Economics and Law: problems, strategy, monitoring
    Authors:
    Oksana I. Radina, Zhanna V. Gornostaeva
    Work direction:
    Глава 7
    Abstract:
    In the chapter examines the relevance of the use of unique technologies in the telecommunications services market. The research is based on statistical reports, analytical materials of telecommunication services market sites, and the benchmarking method. The authors present an analysis of factors that can affect the competitiveness of the development of the telecommunications market at the present stage of the development of the digital economy, and also characterize the ways of manifestation of omnichannel that can revolutionize interaction with customers.
    Keywords:
    competitiveness, digital economy, telecommunications services market, omnichannel technologies, benchmarking approach
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  • Applying digital technology to address new problems in the transport and logistics industry

    Conference Paper
    Law, Economics and Management
    Author:
    Olga V. Krutova
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    The article substantiates the relevance of developing and implementing digital technologies to improve the competitiveness of the transport and logistics industry. The most significant geopolitical problems that have led to changes in Russia's logistics activity are described. The parameters influencing the optimal choice of a logistics channel on the example of the North-South transport corridor are established.
    Keywords:
    digital technologies, freight flow, North-South, transport and logistics industry, optimum choice of supply channel
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  • Stages of development and current state of the digital trunking radio communication system of the Ministry of internal Affairs of Saint Petersburg and the Leningrad region

    Conference Paper
    Law, Economics and Management
    Authors:
    Oleg V. Loktionov, Iurii A. Grachev, Aleksandr V. Nikishkin
    Work direction:
    Общие вопросы экономических наук
    Abstract:
    This article discusses the communication system of the main department of the ministry of internal affairs in the city of st. petersburg and the leningrad region, from the moment of construction to the present day. The authors highlights the main stages of the development of modern communication systems, as well as describes the advantages and the field of digital trunked radio communication on the example of the Moi for St. Petersburg and Leningrad region.
    Keywords:
    runking radio, repeater, coverage area, conventional channel, digital radio, intersystem gateway, Central switchboard
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  • Advantages and problems of digital marketing in Kazakhstan

    Conference Paper
    Law, Economics and Management: Theory and Practice
    Authors:
    Dina A. Kadukova, Zhangul' K. Basshieva
    Work direction:
    Экономика предпринимательства
    Abstract:
    In this article, the concept of digital marketing is considered as one of the components of marketing. Special attention is paid to its advantages and problems. Search engine usage statistics and their age category are considered separately among web users. The relevance of this article is due to the fact that digital technologies are actively being introduced into our lives. Simplifying public and business access to government services, speeding up information exchange, creating new business opportunities, creating new digital products, etc.
    Keywords:
    Internet, advertising, digital marketing, Digital Kazakhstan, digital channels, media, digital agencies
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