The Topical Issues of the Humanities and Social Sciences
- Author:
- Arina S. Lobasheva
- Work direction:
- Вопросы культурологии
- Abstract:
- The article explores the phenomenon of nostalgia in the context of modern culture. Examples of current trends in music, cinema, fashion, cosmetics, and technology related to the return of elements from the 90s and 2000s are given. The conclusion is made about the social and commercial importance of nostalgia as a tool for uniting generations and stimulating consumer interest.
- Keywords:
- cinema, marketing, trends, music, consumer behavior, fashion, nostalgia, modern culture, aesthetics of the 90s, aesthetics of the 2000s, intergenerational dialogue, retro, digital cameras, makeup, youth culture, brands
The Topical Issues of the Humanities and Social Sciences