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List of publications on a keyword: «конкурентное позиционирование»

  • Event marketing as a tool for competitive positioning in the leasing market

    Conference Paper
    Law, Economics and Management
    Author:
    Matvei S. Orlov
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    The paper examines the role of event marketing in shaping the competitive positions of leasing companies. The specifics of b2b communications in the leasing industry and the mechanisms for engaging corporate clients through professional events are considered. A typological analysis of event formats is conducted and an algorithm for integrating event marketing into the competitive strategy of a leasing company is proposed.
    Keywords:
    маркетинговые коммуникации, лизинг, финансовые услуги, событийный маркетинг, b2b-маркетинг, стратегия продвижения, конкурентное позиционирование
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