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List of publications on a keyword: «экономика спорта»

  • The impact of digital technologies on the economy of sports organizations

    Conference Paper
    Current issues of integrating science and practice in the context of transforming socio-economic systems
    Authors:
    Valery V. Polovinkin, Elizaveta E. Solozhenkina
    Work direction:
    Актуальные вопросы экономики и менеджмента в условиях цифровой трансформации
    Abstract:
    В статье анализируется влияние цифровых технологий на экономику спортивных организаций. Рассмотрены направления цифровой трансформации, связанные с управлением данными, цифровыми сервисами, медиапотреблением, взаимодействием с болельщиками и коммерциализацией спортивного продукта. На основе российских и международных источников показано, что в России цифровизация спорта преимущественно связана с управленческой инфраструктурой и государственными сервисами, а в международной практике – с ростом коммерческих и медийных доходов. Сделан вывод о ее значении для устойчивости и конкурентоспособности спортивных организаций.
    Keywords:
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  • Physical culture as a special socio-economic sphere: criteria of effectiveness and multiplicative effect

    Book Chapter
    Development of the Russian socio-economic system: challenges and prospects
    Author:
    Ekaterina G. Saiganova
    Work direction:
    Глава 10
    Abstract:
    The chapter examines physical culture and sport as a specific sector of the national economy, possessing a dual nature – socially oriented and commercially significant. The need for a transition from a sectoral understanding of physical culture to its interpretation as a multifunctional sector generating direct and indirect economic benefits is substantiated. The objective of the study is to systematize the criteria for the effectiveness of the physical culture sphere and to reveal the mechanisms of the multiplier effect arising from the implementation of sports programs and projects. As a result of the work, the author’s system of performance assessment indicators, differentiated by management levels (federal, regional, local) is proposed. A structural and logical model of the multiplier effect has been developed, reflecting the relationship between investments in physical culture and the growth of related industries: tourism, construction, the entertainment industry, the production of sporting goods, as well as social effects (reduced morbidity, increased labor productivity, improved demographic indicators). Key factors limiting the realization of multiplier potential are identified, and areas for improving management decisions are proposed. The chapter's materials can be used by government agencies in developing strategies for the development of physical education and sports, as well as in research and educational activities.
    Keywords:
    physical education, public-private partnership, sports infrastructure, sports economics, multiplier effect, performance criteria, socio-economic sphere
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