Topical issues of law, economic and management
- Authors:
- Elizaveta E. Solozhenkina, Valery V. Polovinkin
- Work direction:
- Varia (принимаются материалы по другим направлениям, соответствующим теме конференции)
- Abstract:
- This study explores the role of innovative sports service formats in expanding the market of sports and physical activity. It shows that digitalization, smart facilities, and phygital solutions enhance accessibility, flexibility, and user engagement. The findings indicate that such formats attract new audiences and transform both demand and supply by enabling new monetization approaches. At the same time, their effectiveness depends on the quality of digital infrastructure and management capabilities. The results suggest that innovative formats represent a key direction for the structural development of the sports market.
- Keywords:
- digitalization, sports services, sports market, smart facilities, phygital solutions