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List of publications on a keyword: «Key»

  • Museums as a means of territorial development of regions

    Proceeding
    Relevant issues of management, economics and economic security
    Author:
    Irina S. Kliuchevskaia
    Work direction:
    Менеджмент и его разновидности, диверсификация, маркетинг, ценообразование
    Abstract:
    The article discusses the features of the use of museums in the formation of the brand of Russian cities. The influence of using the potential of museums in the city or region to attract attention to these areas and cities in order to increase their recognition and memorability. Directions of development of Museum activity in regions are defined.
    Keywords:
    Key words: territorial brand, cultural potential of the region, city brand, brand formation
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  • Internet marketing as a basis for increasing demand for products and services of cultural institutions

    Proceeding
    Topical issues of law, economic and management
    Authors:
    Elena N. Lvova, Lkhagvazhav Gansukh
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    The article analyzes use of the potential internet technologies in marketing communications of organizations and cultural institutions museum-type to increase the demand for cultural products and develop new technologies of interaction with the youth audience. Internet marketing is considered, on one side, as a condition of actualization cultural heritage and preservation of value attitude to it, and from other side – as a condition of competitiveness cultural institutions on the basis of their reflection in the "digital environment". The article presents information on the use of museum podcasts as well as sociological data showing the impact of marketing on museum attendance.
    Keywords:
    Keywords: Internet communications, marketing, culture management, Museum product, media resources
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  • Электронные образовательные ресурсы в обучении цветоведению

    Proceeding
    Current trends in the development of education system
    Authors:
    Taisiia K. Sveshnikova, Iuliia F. Katkhanova
    Work direction:
    Современные технологии в образовании
    Abstract:
    The article considers the issues of design and content of modern learning electronic educational resources, lists the advantages and negative factors regarding the use of these resources in the learning process. Achievements of the advantages and minimization of the negative effects of electronic resources in the modern educational space examines the discipline "Pedagogical design", offering the tools necessary to develop effective, attractive and understandable for students of digital educational materials. Color science "for future artists-teachers.
    Keywords:
    interactivity, Keywords: electronic educational resource, pedagogical design, visualization of information
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  • Sovershenstvovanie upravleniia protsessom formirovaniia i funktsionirovaniia industrial'nykh parkov v regionakh Rossii

    Book Chapter
    Education and science: current trends No 2
    Authors:
    Georgii M. Samostroenko, Olga V. Shatokhina
    Work direction:
    Парадигмы современной науки
    Abstract:
    The creation of industrial parks is one of the promising trends in the development of real economic sectors of the regional economy. The condition for maximizing the use of industrial parks is the organization of effective management. This monograph sets out recommendations related to improving management efficiency and creating industrial parks in the regions of Russia.
    Keywords:
    Management, industrial parks, the process of forming industrial parks, the process of functioning of industrial parks, key performance indicators, assessment of the effectiveness of the functioning of industrial parks, marketing complementarity
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  • CLASS WORK AS A FORM OF ORGANIZATION OF STUDENTS ' ACTIVITIES IN BIOLOGICAL EDUCATION

    Proceeding
    Pedagogical and sociological aspects of education
    Authors:
    Sergei N. Riabtsov, Колесникова Ирина Александровна
    Work direction:
    Развитие содержания образования и образовательной среды в организациях общего и дополнительного образования
    Abstract:
    Annotation. The article deals with the problematic issues of extracurricular activities in school and the role of extracurricular activities in the teaching of biology. The main provisions of extracurricular activities to achieve the main goal of education and training. The role of extracurricular activities is very important for the formation of creative potential, the development of practical skills to acquire new knowledge
    Keywords:
    motivation, Key words: Extracurricular activities, biological education, specificity of extracurricular activities
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