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List of publications on a keyword: «инновационная политика»

  • Nekotorye voprosy razvitiia territorii

    Proceeding
    Topical issues of law, economic and management
    Authors:
    Mariia A. Surkova, Oksana V. Zhigalova, Natalia A. Bogdanova
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    Развитие территорий – одна из ключевых задач органов власти. Развитие территории обусловлено влиянием политических, экономических, социокультурных, технологических факторов. Вопросы развития территорий тесно сопряжены с градостроительной политикой.
    Keywords:
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  • Strategic assessment of the innovation activity of a DIY segment trading company

    Article in Collection
    Economics and management: realias and prospects No 1
    Author:
    Anna I. Barbaruk
    Work direction:
    Экономика предпринимательства, организация и управление предприятиями, отраслями, комплексами
    Abstract:
    The problem of the research is the identification of the weak and strengths of the innovative activity of the DIY segment (Do It Yourself). The object of the study is OP "Leroy Merlin Shopping Center" (Testers), OOO "LMV" (St.Petersburg, Ispitateley, 5). Theoretical and empirical research methods (PEST-analysis, SWOT-analysis, quantitative assessment of indicators, etc.) are used in the article. The strengths of innovative activity are revealed: price, assortment and management policy. Weaknesses: insufficient development of presentation tools and lack of innovative sales channels. The results of the analysis form the basis for developing a strategy for strengthening the innovation strategy of the trading enterprise.
    Keywords:
    innovation, trade, trade and technological process, innovation activity, innovation policy, DIY segment
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