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List of publications on a keyword: «DIY segment»

  • Strategic assessment of the innovation activity of a DIY segment trading company

    Article in Collection
    Economics and management: realias and prospects No 1
    Author:
    Anna I. Barbaruk
    Work direction:
    Экономика предпринимательства, организация и управление предприятиями, отраслями, комплексами
    Abstract:
    The problem of the research is the identification of the weak and strengths of the innovative activity of the DIY segment (Do It Yourself). The object of the study is OP "Leroy Merlin Shopping Center" (Testers), OOO "LMV" (St.Petersburg, Ispitateley, 5). Theoretical and empirical research methods (PEST-analysis, SWOT-analysis, quantitative assessment of indicators, etc.) are used in the article. The strengths of innovative activity are revealed: price, assortment and management policy. Weaknesses: insufficient development of presentation tools and lack of innovative sales channels. The results of the analysis form the basis for developing a strategy for strengthening the innovation strategy of the trading enterprise.
    Keywords:
    innovation, trade, trade and technological process, innovation activity, innovation policy, DIY segment
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