Topical issues of law, economic and management
- Authors:
- Viktoriia V. Zviozdina, Liudmila A. Belashova
- Work direction:
- Менеджмент и маркетинг
- Abstract:
- The article is devoted to studying the practice of applying new technologies in the development of marketing of a service company to attract and retain customers. The paper investigates the role of sensory sensations in consumer behavior and their adoption of subconscious decisions.
- Keywords:
- Perception, aromarketing, impressions, business innovations, client, neuromarketing, sensory marketing, sensual notes, emotions
Topical issues of law, economic and management