En
Register Log in

List of publications on a keyword: «aromarketing»

  • НЕЙРОМАРКЕТИНГ В СФЕРЕ УСЛУГ

    Proceeding
    Topical issues of law, economic and management
    Authors:
    Viktoriia V. Zviozdina, Liudmila A. Belashova
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    The article is devoted to studying the practice of applying new technologies in the development of marketing of a service company to attract and retain customers. The paper investigates the role of sensory sensations in consumer behavior and their adoption of subconscious decisions.
    Keywords:
    Perception, aromarketing, impressions, business innovations, client, neuromarketing, sensory marketing, sensual notes, emotions
    Go