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List of publications on a keyword: «client»

  • Ethical and communicative norms of interaction in negotiations between an agent and a client in insurance

    Proceeding
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Author:
    Marina V. Ilindeeva
    Work direction:
    Социально-экономические процессы в обществе
    Abstract:
    The article is devoted to the analysis of ethical and communicative norms as a fundamental element of interaction between an insurance agent and a client at the negotiation stage. It explores the critical problem of systemic trust deficit in the industry, which is rooted in the conflict between the agent's ethical obligations and their economic motivation. The article also examines current trends that influence the future of negotiation ethics.
    Keywords:
    client, insurance, negotiation ethics, ethical and communicative norms, insurance agent, and trust
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  • Marketing: vazhnost' reklamy v sovremennom biznese

    Proceeding
    Law, Economics and Management
    Author:
    Elizaveta V. Bushueva
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    Advertising as a type of human activity has existed for several millennia. The concept of "advertising" in recent decades has become not only a word often mentioned in the media, but also a term that evokes a wide range of associations of an economic, political and socio-cultural nature. The main function of advertising is an economic function in the life of any company, aimed at selling products or providing services and making more profit. The article considers advertising as an important component of economic activity.
    Keywords:
    competition, marketing, advertising, economic activity, demand, enterprises, consumers, promotion, mass audience, clientele
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  • НЕЙРОМАРКЕТИНГ В СФЕРЕ УСЛУГ

    Proceeding
    Topical issues of law, economic and management
    Authors:
    Viktoriia V. Zviozdina, Liudmila A. Belashova
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    The article is devoted to studying the practice of applying new technologies in the development of marketing of a service company to attract and retain customers. The paper investigates the role of sensory sensations in consumer behavior and their adoption of subconscious decisions.
    Keywords:
    Perception, aromarketing, impressions, business innovations, client, neuromarketing, sensory marketing, sensual notes, emotions
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  • Network Interaction Within the "Service" Concept of Educational Institutions (On the Example of the Tomsk Region)

    Research Article
    Development of education No 2 (8)
    Author:
    Kseniya M. Chumakina
    Work direction:
    Theoretical and Applied Education Research
    Abstract:
    The author emphasizes that ongoing global changes in society, new directions of sociocultural development have led to the necessity of making changes in requirements of the quality of education on every level. It is noted that these new requirements imply not only pupils’ subject knowledge development but also their metasubject and personal competence formation. Educational institutions faced difficulties while establishing educational process in accordance with the introduced state directions. The author comes to the conclusion that in search of the solution, educational institutions started to form networks and communities that let integrate both resources and abilities to succeed in fulfilling of the tasks given by the government. The concept of a “service state” is considered; principles of service activities of educational institutions are defined; client focus of educational institutions is reviewed; the main provisions of the network interaction of educational institutions are presented; regulatory acts, projects in which the network interaction in the field of education is fixed are analyzed; an independent assessment of the quality of education is given; educational institutions that occupy leading places in the opinion of service consumers about network interaction, taking into account the focus on the need of direct service consumers are considered. In the course of the study, the following methods were used: analysis and synthesis, comparison, interviewing. The result of the study was a network interaction project taking into account the focus on service by the Humanitarian Lyceum in Tomsk and Tomsk State University.
    Keywords:
    educational services, “service” concept, “service” state, client focus of educational institutions, network interaction
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