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List of publications on a keyword: «internet communication»

  • Functional and Language Features of Nicknames of German-Speaking Users of Humorous Internet Sites

    Research Article
    Development of education No 3 (9)
    Author:
    Elena V. Zakharova
    Work direction:
    Practice
    Abstract:
    The author of the article outlines that nicknames represent a relatively new linguistic phenomenon in virtual communication, which has been the subject of many contemporary studies. However, some aspects of this phenomenon, as well as the spheres of the Internet in which nicknames function, remain insufficiently explored. The aim of the work is to solve the question whether nicknames of users of entertainment sites have special structural, semantic and functional features that distinguish them from users of other resources. To solve the above-mentioned question an attempt to identify and describe the features of nicknames of only one specific area – German-language humorous websites has been made by the author of the article. Methods. In the course of the research, the following methods were applied: structural analysis, statistical method, descriptive method, observation, comparison, generalization, systematization and interpretation, as well as the method of quantitative experimental data processing. Results of the research. In the course of the research more than 200 nicknames were collected and analyzed according to various criteria: by their language affiliation, by structural and semantic methods of their creation, by age and gender of the users. The author supposes that nicknames should be considered in the context of the particular Internet resources, as the discursive specificity of sites determines, first of all, the semantic feature of nicknames. It is emphasized that the main function of humorous websites is humor and entertainment, so the dominant motives for creating nicknames will be laughter and principled lightness. The author also pays special attention to the fact that unlike other types of nicknames, humorous virtual names are not intended to arouse interest and sympathy, but perform primarily identifying and pragmatic functions.
    Keywords:
    internet communication, nicknames, humorous discourse
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  • Internet marketing as a basis for increasing demand for products and services of cultural institutions

    Proceeding
    Topical issues of law, economic and management
    Authors:
    Elena N. Lvova, Lkhagvazhav Gansukh
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    The article analyzes use of the potential internet technologies in marketing communications of organizations and cultural institutions museum-type to increase the demand for cultural products and develop new technologies of interaction with the youth audience. Internet marketing is considered, on one side, as a condition of actualization cultural heritage and preservation of value attitude to it, and from other side – as a condition of competitiveness cultural institutions on the basis of their reflection in the "digital environment". The article presents information on the use of museum podcasts as well as sociological data showing the impact of marketing on museum attendance.
    Keywords:
    Keywords: Internet communications, marketing, culture management, Museum product, media resources
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