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List of publications on a keyword: «business analytics»

  • Информационные технологии в сфере бизнеса

    Proceeding
    Law, Economics and Management
    Authors:
    Polina S. Shirchkova, Tatyana L. Fomicheva
    Work direction:
    Экономика предпринимательства
    Abstract:
    The article examines the use of information tools in business and their importance for improving communication and collaboration. Key examples of the use of information technology in business and marketing are given, including the introduction of chatbots, artificial intelligence and machine learning to analyze consumer behavior.
    Keywords:
    information technology, efficiency, artificial intelligence, marketing, automation, cybersecurity, business analytics and forecasting
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  • Analysis of generative applications and fundamental models in economics

    Proceeding
    Modern trends in management, economics and business: from theory to practice
    Authors:
    Maksim A. Pugachev, Nadezhda S. Zhminko
    Work direction:
    Информационные технологии в управлении, экономике и предпринимательстве
    Abstract:
    This article explores the economics of traditional AI and why it’s typically been difficult to reach escape velocity for startups using AI as a core differentiator. It then covers why generative AI applications and large foundation-model companies look very different, and what that may mean for our industry.
    Keywords:
    artificial intelligence, business analytics, finance, Generative Artificial Intelligence, Large Databases, Generative Model, market research
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  • Digitalization of the Human Resource Management Mechanism in Integrated Corporate Entities

    Book Chapter
    Economics and Law
    Authors:
    Liudmila S. Vereshchagina, Larisa A. Olkhova
    Work direction:
    Глава 2. Экономика и менеджмент
    Abstract:
    The role of the management mechanism digitalization, including human resources management, the essence and content of digitalization of business processes are defined; an analysis of digitalization of production and management systems, HR management in Russia and abroad as well as constraints and conditions for successful digitalization of the economy is presented, the business analytics tools, including the field of personnel management, are systemized; the directions of corporate governance digitalization are substantiated; methods for assessing the effectiveness of the digital technologies application in the HR systems of corporations are considered.
    Keywords:
    Management, human resources, digitalization, management mechanism, business analytics
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