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List of publications on a keyword: «storytelling»

  • Ispol'zovanie storytelling v kommunikatsionnom menedzhmente

    Proceeding
    Law, Economics and Management
    Authors:
    Arina R. Khazipova, Agniia S. Iusupova
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    В статье рассматривается использование storytelling как ключевого инструмента в коммуникационном менеджменте, влияющего на внутренние и внешние коммуникации компаний. Описывается, как storytelling помогает передавать ценности бренда, создавать эмоциональную связь с аудиторией и формировать корпоративную культуру. Приведены примеры успешных кейсов, показывающих, как компании применяют сторителлинг для мотивации сотрудников, работы с клиентами и решения кризисных ситуаций. В заключение рассмотрены перспективы развития storytelling и его интеграция с новыми технологиями, такими как виртуальная и дополненная реальность.
    Keywords:
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  • TRANSMEDIA STORYTELLING IN EDUCATION

    Proceeding
    Education, innovation, research as a resource for community development
    Author:
    Karina U. Mamaeva
    Work direction:
    Современные технологии в образовании
    Abstract:
    The article provides an overview of the technology “transmedia storytelling" in the educational environment. The article reveals the following points: the definition of transmedia storytelling, the basic principles, and the assumptions for the implementation of digital tools in the context of transmedia technologies.
    Keywords:
    digital tools, transmedia storytelling, transmedia education project
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  • Application of Digital Technologies in Preschool Education. Storytelling Technology for Learning English

    Research Article
    Development of education No 3 (9)
    Author:
    Inga V. Dziuina
    Work direction:
    Theoretical and Applied Education Research
    Abstract:
    The article examines the modern capabilities of using digital technologies in the preschool education system. The use of these digital technologies under present-day conditions is simply necessary due to the fact that preschoolers today represent a new generation, for which the use of various gadgets and applications is an everyday routine. It is outlined that the use of digital technologies in the education system and the provision of diversity in teaching methods, changing activities and the development of children’s desire to master virtual tools and teaching methods contributes to increasing children’s interest in the learning process and develops their motivation in educational activities. The article focuses on the relevance of the use of digital storytelling technology in the study of English by preschoolers. The author of the article comes to the conclusion about the effectiveness of this technology, talks about the stages of preparation for the successful implementation and use of storytelling technology in English lessons, and also offers resources that will help teachers to implement the technology in the educational process. The author shows the advantages of using digital storytelling technology, makes recommendations on its combination with other educational technologies in order to ensure the diversity in pedagogical approaches being used as well as to improve the learning of material and maintain the constant cognitive interest of preschoolers in the English language.
    Keywords:
    preschool education, digital technologies, lesson, storytelling, learning English, method of teaching
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  • Visual Modeling as a Means of Teaching Creative Storytelling to Senior Preschoolers with Severe Speech Impairments

    Research Article
    Development of education No 1 (7)
    Author:
    Elena Y. Bukhtayarova
    Work direction:
    Practice
    Abstract:
    The article is specifically concerned with the fact that the search for new ways of improving corrective logopedic work with children diagnosed with severe speech disorders is directly associated with changes in the requirements concerning the content of preschool education. Today, the corrective work aimed at addressing emerging or existing impairments of speech and its grammatical structure, as well as phonemic hearing is prioritized in the Russian logopedics, being the most well-developed. The aim of this study is to establish the theoretical basis for the research problem and to develop a course of logopedic classes using visual modeling for developing creative storytelling skills in senior preschoolers with severe speech impairments. The following methods have been used in the study: analysis of literature on the research subject, experiments, methods used in mathematical statistics, qualitative and quantitative methods of processing the experimental findings, observation. It can be concluded that creating motivating communication associated with creative activity or a visual situation creates conditions for children’s independent will to speak out and share their opinion. Developing creative storytelling skills in children of senior preschool age with severe speech disorders presents great difficulties. Creative storytelling is an effective means of speech development. The method of visual simulation can be used when working on all types of coherent expression, in particular, this applies to creative storytelling. In the course of visual modeling children will become familiar with graphic ways of presenting information: images of outlined objects with a minimal amount of details, symbolic images of objects, plans and symbols used in them.
    Keywords:
    coherent speech, dialogue, monologue, severe speech disorders, creative storytelling, visual modeling
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