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List of publications on a keyword: «цифровизация экономики»

  • THE ROLE OF SMM IN BUSINESS DEVELOPMENT

    Proceeding
    Modern trends in management, economics and business: from theory to practice
    Authors:
    Bella Z. Karmova, Diana K. Shikagasova
    Work direction:
    Особенности менеджмента и маркетинга в современных условиях
    Abstract:
    The article examines the impact of SMM on the development of entrepreneurial activity in the digital economy. The study revealed the positive and negative sides of the use of SMM and social media, as well as their impact on the interaction of economic entities. It is concluded that SMM contributes not only to the rapid development of business, but also to the effective interaction of all economic entities, contributing to the sustainable growth of the national economy
    Keywords:
    digitalization of the economy, SMM, business, social media, sustainable growth
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  • Problemy tsifrovizatsii regional'noi ekonomiki

    Proceeding
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Authors:
    Zulfiia Z. Sabirova, Angelina V. Bashkirova
    Work direction:
    Социально-экономические процессы в обществе
    Abstract:
    В статье приведен анализ положительных и отрицательных последствий внедрения цифровизации в региональную экономику.
    Keywords:
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  • Problemy vnedreniia innovatsii v bankovskuiu sredu i osnovnye napravleniia ikh resheniia

    Proceeding
    Law, Economics and Management
    Author:
    Luiza V. Kalinina
    Work direction:
    Общие вопросы экономических наук
    Abstract:
    Статья посвящена проблемам, с которыми сталкиваются банки в процессе внедрения инноваций в банковскую среду. Автором также рассматриваются основные направления решения данных проблем.
    Keywords:
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  • K voprosu o matematike v epokhu perekhoda k tsifrovym tekhnologiiam

    Proceeding
    Current trends in the development of education system
    Author:
    Ekaterina K. Samrailova
    Work direction:
    Социальные процессы и образование
    Abstract:
    В статье поднимается проблема качества подготовки выпускников школ и вузов в области математики и по направлениям подготовки, связанным с информационно-телекоммуникационными технологиями, в современных условиях перехода к цифровым технологиям в экономике, общественной и социальной жизни. Подчеркиваются противоречия между обозначаемыми системой образования задачами и способами их достижения. Автор приходит к выводу, что выбор модели образования в данной области – это выбор стратегического пути развития общества и государственности.
    Keywords:
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  • Riski delovoi reputatsii promyshlennogo predpriiatiia v usloviiakh tsifrovizatsii ekonomiki

    Book Chapter
    Education and science: current trends No 2
    Authors:
    Nadezhda V. Kapustina, Irada T. Rustamova, Dmitrii L. Savenkov
    Work direction:
    Парадигмы современной науки
    Abstract:
    The article presents a comparative analysis of the nature and content of the concepts of risk and business reputation of the organization. The factors that may affect the process of digitalization of the economy in Russia are identified. The relationship between digitalization of the economy and the business reputation of industrial companies is defined. The refined definition of risk suggests considering risk as an economic phenomenon, which is an integral element of all socio-economic processes that occur in the organization, and is able to lead the system out of balance and, consequently, either improve its performance, or lead to undesirable losses, or destroy. The complete concept of business reputation is that it defines it as a stable representation in the minds of contractors of the organization (consumers, government agencies, suppliers, commercial banks) about the good faith of the fulfillment of its obligations, a high level of quality of the products of the efficiency of the implementation of business contracts. The interrelation between increase in business reputation and growth of competitiveness of the industrial organizations is shown. The quantitative index for assessing the level of goodwill by the dynamics of the revealed violations of the organizations in the industry is proposed. The dynamics of this indicator of industrial organizations of the Russian Federation in 2011–2017 is investigated. Such directions of reducing the risk of business reputation of the industrial organization of the Russian Federation as the development of tools for motivating personnel, the intensification of the use of professional psychological assistance for employees and management of industrial companies, the movement of their business reputation in social networks, the improvement of PR-companies of industrial enterprises, the development of self-regulatory organizations of the industry and the intensification of their activities in the management of the process of ensuring business reputation are revealed. The necessity of formation of independent qualified ratings of business reputation of domestic industrial companies formed in the context of sub-sectors of a particular sector of the economy and regions of the Russian Federation is shown.
    Keywords:
    industrial enterprises, risks, digitalization of the economy, business reputation, competitiveness, personnel motivation, PR-company
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