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List of publications on a keyword: «digitalization of the economy»

  • THE ROLE OF SMM IN BUSINESS DEVELOPMENT

    Proceeding
    Modern trends in management, economics and business: from theory to practice
    Authors:
    Bella Z. Karmova, Diana K. Shikagasova
    Work direction:
    Особенности менеджмента и маркетинга в современных условиях
    Abstract:
    The article examines the impact of SMM on the development of entrepreneurial activity in the digital economy. The study revealed the positive and negative sides of the use of SMM and social media, as well as their impact on the interaction of economic entities. It is concluded that SMM contributes not only to the rapid development of business, but also to the effective interaction of all economic entities, contributing to the sustainable growth of the national economy
    Keywords:
    digitalization of the economy, SMM, business, social media, sustainable growth
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  • Riski delovoi reputatsii promyshlennogo predpriiatiia v usloviiakh tsifrovizatsii ekonomiki

    Book Chapter
    Education and science: current trends No 2
    Authors:
    Nadezhda V. Kapustina, Irada T. Rustamova, Dmitrii L. Savenkov
    Work direction:
    Парадигмы современной науки
    Abstract:
    The article presents a comparative analysis of the nature and content of the concepts of risk and business reputation of the organization. The factors that may affect the process of digitalization of the economy in Russia are identified. The relationship between digitalization of the economy and the business reputation of industrial companies is defined. The refined definition of risk suggests considering risk as an economic phenomenon, which is an integral element of all socio-economic processes that occur in the organization, and is able to lead the system out of balance and, consequently, either improve its performance, or lead to undesirable losses, or destroy. The complete concept of business reputation is that it defines it as a stable representation in the minds of contractors of the organization (consumers, government agencies, suppliers, commercial banks) about the good faith of the fulfillment of its obligations, a high level of quality of the products of the efficiency of the implementation of business contracts. The interrelation between increase in business reputation and growth of competitiveness of the industrial organizations is shown. The quantitative index for assessing the level of goodwill by the dynamics of the revealed violations of the organizations in the industry is proposed. The dynamics of this indicator of industrial organizations of the Russian Federation in 2011–2017 is investigated. Such directions of reducing the risk of business reputation of the industrial organization of the Russian Federation as the development of tools for motivating personnel, the intensification of the use of professional psychological assistance for employees and management of industrial companies, the movement of their business reputation in social networks, the improvement of PR-companies of industrial enterprises, the development of self-regulatory organizations of the industry and the intensification of their activities in the management of the process of ensuring business reputation are revealed. The necessity of formation of independent qualified ratings of business reputation of domestic industrial companies formed in the context of sub-sectors of a particular sector of the economy and regions of the Russian Federation is shown.
    Keywords:
    industrial enterprises, risks, digitalization of the economy, business reputation, competitiveness, personnel motivation, PR-company
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