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List of publications on a keyword: «туристская дестинация»

  • Conceptual and categorical analysis of the phenomenon of competitiveness and its sectoral projection in the tourism industry: polymorphism of determinants and specifics of implementation

    Proceeding
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Author:
    Aleksandr M. Balagurov
    Work direction:
    Общие вопросы экономических наук
    Abstract:
    The presented article provides a theoretical and methodological analysis of the category "competitiveness" in the context of its implementation in the problematic field of the tourism industry. The author substantiates the polysemy and multilevel nature of the phenomenon under study, determined by the dichotomy of objective economic laws and subjective behavioral patterns of consumers. Based on a critical review of the existing paradigms (structural-functional, resource-oriented and institutional), the heuristic limitations of classical approaches in relation to the tourism sector are revealed.
    Keywords:
    competitiveness, tourist destination, tourism industry, epistemological discourse, competitive potential, marketing communications, synergetic effect, market transparency, institutional traps

  • DEVELOPMENT OF A CAMPAIGN TO PROMOTE THE TOURIST POTENTIAL OF THE KABARDINO-BALKARIAN REPUBLIC

    Proceeding
    Topical issues of law, economic and management
    Authors:
    Saida A. Ashibokova, Alla I. Iagomost, Olga A. Astafeva
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    This article proposes specific measures to promote the Kabardino-Balkarian Republic as an attractive tourist destination with cost estimates for them.
    Keywords:
    advertising, tourist destination, tourism, promotion campaign, video tour, online culinary master class, virtual exhibition
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  • Narodnaia kul'tura v sfere turizma: perspektivy realizatsii

    Proceeding
    Topical Issues of Archaeology, Ethnography and History
    Author:
    Alina A. Nikiforova
    Work direction:
    Культура народов Волго-Уралья
    Abstract:
    Значительный интерес сегодня уделяется традиционной национальной культуре. Значимость сохранения самобытной культуры народов провозглашена и на правительственном уровне. Особое внимание сегодня уделяется включению традиционной национальной культуры в сферу внутреннего туризма, которое не только позволяет сохранять элементы национальной культуры, но и способствует популяризации дестинации.
    Keywords:
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  • International Tourist Destination as an Element of Tourism System

    Proceeding
    Law, Economics and Management
    Author:
    Dmitrii V. Gorbunov
    Work direction:
    Международная экономика
    Abstract:
    This article analyzes the tourist destination as the main element of the tourist system. Various approaches to the definition of the term "destination" are considered. The features of the tourist destination as a factor for the formation of the competitive advantages of the region are determined.
    Keywords:
    competitive advantages, tourist destination, tourist product, tourist system
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