Law, Economics and Management
- Authors:
- Anna R. Baryshnikova, Marina A. Berleva, Tatyana L. Fomicheva
- Work direction:
- Менеджмент и маркетинг
- Abstract:
- This article observes a new tendency in interface design called neumorphism. Having become an absolute wonder of 2020, neumorphism is eye-catching, innovative and aesthetically satisfying. The name «neumorphism» is based on two words: «neu» (new) + «skeuomorphism». Just like neumorphism today, skeuomorphism was once popularized by Apple and became a worldwide trend. Some designers refer to neumorphism as to a reincarnation of skeuomorphism but created in accordance with modern minimalistic preferences.
- Keywords:
- neumorphism, skeuomorphism, interface, interface design, UI (User Interface), UX (User Experience)