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List of publications on a keyword: «campaign»

  • DEVELOPMENT OF A CAMPAIGN TO PROMOTE THE TOURIST POTENTIAL OF THE KABARDINO-BALKARIAN REPUBLIC

    Proceeding
    Topical issues of law, economic and management
    Authors:
    Saida A. Ashibokova, Alla I. Iagomost, Olga A. Astafeva
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    This article proposes specific measures to promote the Kabardino-Balkarian Republic as an attractive tourist destination with cost estimates for them.
    Keywords:
    advertising, tourist destination, tourism, promotion campaign, video tour, online culinary master class, virtual exhibition
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  • Library Management in Chuvashia in the 1920s

    Review Article
    Ethnic Culture Volume 4 No 2
    Author:
    Ekaterina K. Ivanova
    Work direction:
    Ethnography, Ethnology and Anthropology
    Abstract:
    The article is devoted to the peculiarities of the formation and development of library management of the Chuvash Autonomous Region. The purpose of the article is to consider the state of library management in Chuvashia in the 20s of the twentieth century and the main activities of reading huts and libraries in raising the educational and cultural level of the population in the period under review. The article is written on the basis of a thorough analysis of a wide range of literature on the topic, statistical collections, the study and selection of materials from central and local state archives, most of which are introduced into scientific circulation for the first time. It was revealed that in the years under study, many methods of mass work were developed and tested in practice, which, being improved at subsequent stages in connection with new tasks, have been used and used by libraries to this day: thematic book exhibitions, review evenings, literary evenings, evenings for discussion of new works of fiction, long-term mass campaigns to promote relevant books and libraries among the population, etc. It is concluded that libraries and reading rooms during the period under study gradually gained experience in cultural and educational work: from the mechanical issuance of books, passive service of readers to the search for methods of active work among the masses. By the mid-1920s, libraries and reading rooms began to switch to more organized and planned work.
    Keywords:
    features of the development of library management, reference work, loud readings, meeting evenings, circle work, propaganda campaign
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  • Analiz kontekstnoi reklamnoi kampanii na primere predpriiatiia sanatorno-kurortnogo kompleksa

    Proceeding
    Socio-Economic Processes of Modern Society
    Authors:
    Nikita A. Zonin, Milena S. Ulianets
    Work direction:
    Вопросы социально-экономической эффективности предприятий
    Abstract:
    Статья посвящена анализу контекстной рекламной кампании, предпринятой одним из санаториев Калининградской области, которая оказалась малоуспешной. В статье проведен SEO-аудит сайта санатория, проанализированы основные настройки рекламной кампании, изучены достоинства и недостатки рекламной кампании основного конкурента объекта исследования. Выявлены причины низкой эффективности рекламной кампании и даны рекомендации по исправлению недостатков.
    Keywords:
    optimization, advertising, search, google, website availability, configure, contextual advertising Yandex, resort, page, campaign
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