History of culture, study of art and philology: modern points of view
- Authors:
- Iana M. Ferents, Tatiana I. Somikova
- Work direction:
- Филология и журналистика
- Abstract:
- This article is devoted to advertising as the object of linguistic research (the definition of advertising text is compiled, the main tasks and functions of advertising are revealed). The most promising directions of further research in the field of advertising texts are outlined, the role of studying localization of advertising is shown, localization of advertising texts is defined as a specific type of translation.
- Keywords:
- advertising, advertising text, advertising text translation, localization
History of culture, study of art and philology: modern points of view